Ajmal has partnered with Shoppers Stop to strengthen its offline presence and enhance accessibility for fragrance consumers across India. The collaboration marks a strategic move to expand Ajmal’s retail footprint through established multi-brand outlets.
As part of the partnership, a curated selection of Ajmal’s fragrances will be available across select Shoppers Stop stores. This addition complements Ajmal’s existing distribution network, which includes exclusive brand outlets as well as other multi-brand retail channels. The move is aimed at making the brand more accessible to a wider audience while tapping into high-footfall retail environments.
The partnership aligns with Ajmal’s broader growth strategy in India, where demand for premium and experiential fragrance products continues to rise. By leveraging Shoppers Stop’s established retail ecosystem, the brand aims to create more touchpoints for consumers to explore and engage with its portfolio.
Commenting on the development, Abdulla Ajmal, CEO of Ajmal Group, highlighted that the collaboration reflects a shared vision of delivering quality and customer-centric retail experiences. He emphasised that the partnership will help enhance how consumers discover and interact with Ajmal’s offerings.
Shoppers Stop’s leadership also welcomed the association, noting that Ajmal’s heritage and premium fragrance range add depth to its existing portfolio. The collaboration supports the retailer’s ongoing effort to provide diverse and meaningful product experiences to customers.
Going forward, Ajmal is expected to expand its presence across additional Shoppers Stop locations, reinforcing its position in India’s growing fragrance market.
