In a move that signals a clear shift toward narrative-led branding, Bentley Motors has appointed Priyanka Chopra Jonas as its global brand ambassador. The partnership debuts with a new campaign that blends cinematic storytelling with the marque’s signature craftsmanship.
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Shot by co-creative director Greg Williams at Sony Studios in Los Angeles, the campaign adopts a documentary-style format. It features Chopra Jonas speaking candidly about her journey, creative instincts, and personal philosophy-interwoven with visuals of the Bentley Continental GT. Rather than a conventional advertisement, the film leans into authenticity, allowing her voice and perspective to guide the narrative.
This collaboration reflects Bentley’s evolving creative direction-one that prioritises storytelling over traditional luxury cues. By focusing on personal narratives, the brand aims to create deeper emotional connections with a global audience.
Chopra Jonas, whose career spans nearly 25 years across film, production, and entrepreneurship, brings both global appeal and cultural relevance. Beyond entertainment, her role as a UNICEF Goodwill Ambassador further strengthens her credibility as a voice of purpose and influence.
As Bentley expands its global ambassador programme, this campaign sets the tone for a more human, story-driven approach to luxury marketing-where the journey behind the craft becomes just as important as the product itself.
