Lubi Industries LLP has extended its partnership with Sunrisers Hyderabad, continuing as the team’s principal sponsor for the 2026 season of the Indian Premier League.
The renewed association underscores Lubi’s ongoing strategy to leverage cricket as a high-impact platform for brand visibility and consumer engagement. With the IPL continuing to command massive viewership and cultural relevance across India, the partnership allows the brand to stay closely connected with a wide and diverse audience.
As part of this collaboration, Lubi Industries will roll out two campaign films featuring Sunrisers Hyderabad players. These films are designed to tap into cricket fandom through storytelling, blending the brand’s messaging with the energy and emotional connect of the sport. By integrating players into narrative-driven content, the brand aims to create more relatable and engaging touchpoints for fans.
Beyond digital content, the partnership will also be activated through on-ground visibility and fan engagement initiatives throughout the tournament. This includes branding opportunities during matches as well as interactive experiences that bring fans closer to both the team and the brand.
According to company leadership, the collaboration reflects shared values between Lubi and SRH-particularly around performance, consistency, and reliability. These attributes not only define the team on the field but also align with the brand’s positioning in its category.
With this renewed partnership, Lubi Industries continues to strengthen its presence in the IPL ecosystem, using sport as a strategic lever to build recall, relevance, and long-term brand affinity.
