Zydus Wellness has expanded its skincare portfolio with the launch of a new tan removal face wash under Everyuth Naturals, marking its entry into the high-frequency facial cleansing category.
The move is aimed at tapping into India’s growing face-wash market, estimated at around $500 million, as consumer preferences shift toward multi-benefit skincare solutions. The newly launched product combines chocolate and cherry extracts and is designed for daily use, catering specifically to Indian skin types.
With this launch, Zydus Wellness is extending its existing tan removal range-traditionally comprising scrubs and face packs-into a format that fits seamlessly into everyday routines. The strategy is clear: increase usage frequency while evolving from occasional treatments to daily skincare essentials.
The launch reflects a broader transformation in consumer behaviour, particularly among Gen Z audiences, who now view skincare as a proactive, consistent habit rather than a reactive fix. Products that combine cleansing with benefits like tan removal and brightening are increasingly gaining traction.
To support the rollout, the brand has introduced an integrated campaign built around the line ‘Ab Roz Tan Ghatega’. Featuring Tisca Chopra and Kashmira Pardeshi, the film captures a relatable mother-daughter conversation around sun exposure and evolving skincare habits.
Available across retail and e-commerce platforms, the launch reinforces Everyuth’s positioning as a specialist skincare brand while aligning with the industry’s shift toward benefit-led, everyday solutions.
