80 dB Communications has been appointed as the communications partner for Smytten, as the platform looks to strengthen its visibility and position itself as a leader in experiential consumer intelligence.
Smytten operates at the intersection of product discovery, retail, and AI-powered insights, enabling brands to engage with consumers through real experiences while capturing meaningful behavioural data. Through this mandate, 80 dB Communications will work to amplify Smytten’s brand narrative, enhance its corporate reputation, and build stronger awareness around its differentiated, insight-led approach.
A key focus of the partnership will be spotlighting Smytten’s ability to translate real-world consumer interactions into actionable intelligence. Its platform, including solutions like PulseAI, leverages behavioural data to help brands make faster, smarter, and more informed decisions-marking a shift from traditional research methods to experience-led insights.
As Smytten enters its next phase of growth, the collaboration aims to position it as a category-defining player, bridging the gap between consumer discovery and data intelligence. The mandate will also support the company’s efforts to communicate its role in helping brands create more personalised and impactful consumer experiences at scale.
For 80 dB Communications, the partnership reflects an opportunity to work with a platform that is shaping how brands understand and interact with their audiences. Together, both companies aim to build a strong, future-facing narrative in a rapidly evolving marketing and insights ecosystem.
