Independent marketing agency Scribbld has secured the digital mandate for oral care brand Brushers Co, as the latter prepares to enter the Indian market.
The mandate will be managed from Scribbld’s Mumbai office and spans the brand’s entire go-to-market journey, including pre-launch, launch, and post-launch phases. As part of the engagement, the agency will lead social media strategy while integrating performance marketing with awareness-building efforts to create a strong and cohesive digital presence.
Founded by Gehna Dholakia, Brushers Co operates in the oral care category and aims to disrupt a largely habitual, low-involvement segment. The brand is positioning itself to rethink how consumers engage with everyday essentials like toothpaste, with a sharper focus on storytelling and digital-first visibility.
Speaking on the partnership, Kajol Bheda highlighted the opportunity to shape a differentiated narrative in a crowded category. She noted that the collaboration would centre on building compelling digital storytelling that reflects the brand’s innovation and intent.
Dholakia echoed the sentiment, emphasising the need to break category monotony. She stated that the goal is to create social media content that captures attention and encourages consumers to rethink routine oral care choices.
The partnership will primarily focus on driving awareness, building recall, and establishing Brushers Co’s digital footprint as it steps into India’s highly competitive oral care market.
