Piramal Consumer Healthcare has appointed Pankaj Tripathi as the brand ambassador for Tetmosol, alongside launching a new campaign that repositions the brand around treatment-led skincare solutions.
The campaign taps into everyday challenges caused by heat, sweat, and hygiene, highlighting how persistent skin infections can disrupt daily life. It draws a clear contrast between temporary relief offered by home remedies and the need for effective, treatment-driven solutions. Built around the proposition ‘Skin Infection ka Expert Solution’, the communication aims to strengthen Tetmosol’s credibility as an efficacy-first brand in the skincare space.
As part of this repositioning, the brand has also expanded its portfolio with the introduction of a prickly heat powder, marking its entry into adjacent skin health categories. The product will be available across offline retail, e-commerce, and quick commerce platforms, signalling a broader play in everyday skin care.
The choice of Pankaj Tripathi aligns with the brand’s focus on authenticity and relatability. His grounded persona helps bring attention to a commonly overlooked issue, while reinforcing trust in the brand’s solution-oriented approach.
With this move, Tetmosol is not just addressing functional concerns but also linking skin health to confidence and daily performance-positioning itself as a reliable partner for consumers dealing with recurring skin infections.
