Day: April 15, 2026

Bisleri International has unveiled a new campaign in collaboration with Royal Challengers Bengaluru, featuring actor Jaideep Ahlawat. Extending their ongoing hydration partnership, the campaign uses a light-hearted, behind-the-scenes narrative to introduce limited-edition Bisleri bottles. Video Link: https://www.instagram.com/reel/DXJMShtt9-R/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The digital-first film opens like a typical cricket commercial, complete with a full production setup and Ahlawat in … Read more

Cleartrip has launched a new campaign titled ‘Cleartrip pe Bachao, Trip pe Udao!’, shifting its narrative from price-led messaging to the experiences enabled by savings. Conceptualised by FCB Kinnect, the campaign focuses on how travellers use the money they save on bookings during their trips. Instead of highlighting discounts as the end benefit, the films … Read more

Paragon Footwear has rolled out a new campaign for its women’s footwear range, built around relatable shopping moments and everyday decision-making. Conceptualised by Turmeriq, the campaign uses humour to capture familiar behaviours such as indecision between styles and the need to justify additional purchases. The films are set within everyday household and couple dynamics, drawing … Read more

Santoor Shower Gels has launched a new campaign titled ‘Sandalwood Ka Remix’, marking a fresh take on its iconic ingredient while introducing actor Sreeleela as the brand ambassador. Developed by Ogilvy, the campaign reflects changing consumer habits by bringing sandalwood into a modern liquid body wash format. Traditionally associated with soaps, Santoor’s core ingredient is … Read more

Merino Industries has unveiled a new campaign featuring Pankaj Kapur, bringing attention to an often-overlooked aspect of furniture-the core material. Through a series of three short films, the campaign focuses on the brand’s Marine Board offering, highlighting its role in ensuring durability, indoor safety, and long-term performance. Set in relatable home environments, the films address … Read more