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Day: April 15, 2026

Samsung TV Plus Expands FAST Play with ‘Kings of Comedy’ Channel in India

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Samsung’s streaming service, Samsung TV Plus, has launched a new free ad-supported streaming (FAST) channel titled ‘Kings of Comedy’ in India, further strengthening its Hindi entertainment offering. The channel curates popular Hindi comedy shows including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, bringing together familiar content in a single, genre-focused destination. … Read more

Sebamed Puts an End to the ‘Dab Cycle’ With Science-Backed Skincare

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Sebamed has launched its latest campaign, “DAB DAB NO MORE!”, conceptualised by Leo India, transforming a common skincare habit into a striking storytelling device. Built around the universal “dab” reflex-when people repeatedly blot oily skin-the campaign amplifies this everyday action into exaggerated, chaotic scenarios. From social events to workouts and performances, the narrative shows how … Read more

When Champions Switch Lanes: PV Sindhu Takes on HYROX Under PUMA Partnership

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PUMA, in collaboration with HYROX, brought its global fitness race format to Bengaluru, further expanding its footprint in India. The event saw participation from badminton star PV Sindhu, while cricketer Harmanpreet Kaur attended to support and cheer. Sindhu competed in the HYROX mixed relay format, which combines eight 1 km runs with eight functional workout … Read more

Digitale Bags Sun Bangla Digital Mandate to Drive Digital-to-TV Growth

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Digitale, the Kolkata-based creative agency under Lookad India, has secured the digital mandate for Sun Bangla in a strategic move aimed at strengthening the channel’s reach and audience engagement across platforms. As part of the partnership, Digitale will spearhead Sun Bangla’s digital strategy, focusing on platform-specific storytelling tailored for social media, video platforms, and online … Read more

Spinny Celebrates Pet Day with Heartwarming Film on Everyday Drives

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Marking Pet Day, Spinny has released a digital film in collaboration with Trioverse Tales, spotlighting the quiet companionship that defines everyday car journeys. Video Link: https://www.instagram.com/reel/DXBa0vniM7y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set entirely inside a car, the film follows a simple drive shared between a woman and her dog. Through light banter, comfortable silences, and familiar routines, it captures how … Read more

Naukri.com Turns Appraisal Season into a Cultural Moment with ‘Peanuts vs Lollipop’ Campaign

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Naukri.com has returned with a fresh take on appraisal season, blending humour with workplace insight through its latest campaign, ‘Kya Milega Iss Appraisal – Peanuts ya Lollipop?’. Building on last year’s viral “peanuts” metaphor for low salary hikes, the brand introduces a new symbol-the “lollipop”-to represent inflated job titles without meaningful rewards. Link: https://www.instagram.com/p/DWg-QtjE_5c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Together, … Read more

Freedom Sunflower Oil Taps Siddu Jonnalagadda to Celebrate Telugu Kitchen Culture

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Freedom Refined Sunflower Oil has launched a new regional campaign featuring Siddu Jonnalagadda, strengthening its connect with households across Telangana and Andhra Pradesh. Set within a lively Telugu home, the TV commercial captures the essence of everyday cooking as a shared family experience. The film shows Siddu actively participating in the kitchen-cooking, tasting, and even … Read more

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