Pooja Bhalla Mathur has been elevated to Global Head of Growth Marketing at GlobalLogic, a Hitachi Group company, where she will lead global marketing initiatives with a focus on demand generation, account-based marketing, and ecosystem partnerships to drive growth. With over 19 years of experience, she joined GlobalLogic in 2023 as Director – Marketing (APAC) … Read more
JACK&JONES has unveiled its Spring Summer ’26 campaign, placing music and youth culture at the centre of its storytelling through three distinct themes-Music, Rush, and Travel. The Music chapter draws inspiration from India’s independent music scene, featuring artists like Loka, Wazir Patar, and Aksomaniac. The collection under this theme focuses on graphic-led designs, relaxed silhouettes, … Read more
Santoor, the flagship brand from Wipro Consumer Care & Lighting, has appointed Tilt Brand Solutions as its creative agency on record (AOR), marking a strategic move to strengthen its brand journey. Under this mandate, Tilt Brand Solutions will lead end-to-end responsibilities across marketing, brand strategy, communication, and content execution for Santoor, spanning multiple platforms and … Read more
McCain Foods has introduced a fresh take on everyday snacking with its new Flavours of the World range-bringing international taste experiences straight to the Indian “gupshup” table. Moving beyond plain fries, the brand taps into a simple cultural insight: today’s shared moments demand something more exciting. Whether it’s casual conversations with friends or quick hangouts, … Read more
Adhir Anand has joined Zydus Wellness as Head – Media & Digital, bringing nearly two decades of experience in digital marketing and media strategy. He will lead the company’s media and digital transformation, focusing on integrated, data-driven campaigns to boost brand presence and consumer engagement. Anand previously spent over seven years at Wavemaker as General … Read more
Sarvesh Sahni has joined iNova Pharmaceuticals as Marketing Director for Skincare and Women’s Health (AMENA region), based in Singapore. In his new role, he will lead brand strategy and growth initiatives across Asia, Europe, the Middle East, and North Africa, working on key brands like Betadine, Dermaveen, and Acne-Aid. Sahni brings strong global marketing experience … Read more
Coca-Cola India has launched a new campaign featuring Diljit Dosanjh and Janhvi Kapoor, built around the idea of rediscovering the joy of everyday “halftime” moments. Video Link: https://www.instagram.com/reel/DXEncBPk8BY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by WPP Open X and led by VML, the campaign captures the often-overlooked “in-between” moments-those instances when people are physically present but mentally elsewhere. Through relatable … Read more
Samsung’s streaming service, Samsung TV Plus, has launched a new free ad-supported streaming (FAST) channel titled ‘Kings of Comedy’ in India, further strengthening its Hindi entertainment offering. The channel curates popular Hindi comedy shows including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, bringing together familiar content in a single, genre-focused destination. … Read more
Havas has kicked off 2026 with a steady performance, reporting net revenue of €638 million for the first quarter, reflecting an organic growth of 2.5% year-on-year. North America emerged as the key growth driver for the group, contributing 36% of total net revenue and recording a strong 7.4% organic increase. This momentum was largely supported … Read more
Sebamed has launched its latest campaign, “DAB DAB NO MORE!”, conceptualised by Leo India, transforming a common skincare habit into a striking storytelling device. Built around the universal “dab” reflex-when people repeatedly blot oily skin-the campaign amplifies this everyday action into exaggerated, chaotic scenarios. From social events to workouts and performances, the narrative shows how … Read more
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