PUMA, in collaboration with HYROX, brought its global fitness race format to Bengaluru, further expanding its footprint in India. The event saw participation from badminton star PV Sindhu, while cricketer Harmanpreet Kaur attended to support and cheer. Sindhu competed in the HYROX mixed relay format, which combines eight 1 km runs with eight functional workout … Read more
Digitale, the Kolkata-based creative agency under Lookad India, has secured the digital mandate for Sun Bangla in a strategic move aimed at strengthening the channel’s reach and audience engagement across platforms. As part of the partnership, Digitale will spearhead Sun Bangla’s digital strategy, focusing on platform-specific storytelling tailored for social media, video platforms, and online … Read more
Suhayl Limbada has joined KFC India as Chief Marketing Officer, marking a new chapter in his journey with the brand. He brings extensive experience from his previous roles within KFC, including CMO for Thailand and leadership positions across Africa, along with earlier stints at Mondelēz International and Kraft Foods. In his new role, Limbada will … Read more
Marking Pet Day, Spinny has released a digital film in collaboration with Trioverse Tales, spotlighting the quiet companionship that defines everyday car journeys. Video Link: https://www.instagram.com/reel/DXBa0vniM7y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set entirely inside a car, the film follows a simple drive shared between a woman and her dog. Through light banter, comfortable silences, and familiar routines, it captures how … Read more
Naukri.com has returned with a fresh take on appraisal season, blending humour with workplace insight through its latest campaign, ‘Kya Milega Iss Appraisal – Peanuts ya Lollipop?’. Building on last year’s viral “peanuts” metaphor for low salary hikes, the brand introduces a new symbol-the “lollipop”-to represent inflated job titles without meaningful rewards. Link: https://www.instagram.com/p/DWg-QtjE_5c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Together, … Read more
Freedom Refined Sunflower Oil has launched a new regional campaign featuring Siddu Jonnalagadda, strengthening its connect with households across Telangana and Andhra Pradesh. Set within a lively Telugu home, the TV commercial captures the essence of everyday cooking as a shared family experience. The film shows Siddu actively participating in the kitchen-cooking, tasting, and even … Read more
JK Tyre & Industries has appointed Mandar V Deo as President – India. He will report to Chairman & Managing Director Raghupati Singhania and Managing Director Anshuman Singhania, and will be based in Delhi. Deo holds advanced degrees in mechanical engineering, management, and a PhD, and brings over two decades of leadership experience across companies … Read more
Shagun Seda, Senior Vice President and Head of Marketing Creative Strategy and Communications at JioStar, is set to join Apple India as Head of Marketing Communications, according to sources familiar with the development. Her transition comes shortly after her exit from JioStar, where she played a key role in shaping the brand and marketing strategy … Read more
Piramal Consumer Healthcare has appointed Pankaj Tripathi as the brand ambassador for Tetmosol, alongside launching a new campaign that repositions the brand around treatment-led skincare solutions. The campaign taps into everyday challenges caused by heat, sweat, and hygiene, highlighting how persistent skin infections can disrupt daily life. It draws a clear contrast between temporary relief … Read more
Publicis Groupe reported a solid start to 2026, delivering 6.4% organic revenue growth in Q1 and 4.5% net revenue organic growth, in line with expectations. The company also reaffirmed its full-year guidance of 4–5% growth, calling the 4% baseline “rock solid” despite ongoing macroeconomic uncertainty. For the quarter, revenue stood at €4.19 billion, slightly up … Read more
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