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When Champions Switch Lanes: PV Sindhu Takes on HYROX Under PUMA Partnership

PUMA, in collaboration with HYROX, brought its global fitness race format to Bengaluru, further expanding its footprint in India. The event saw participation from badminton star PV Sindhu, while cricketer Harmanpreet Kaur attended to support and cheer. Sindhu competed in the HYROX mixed relay format, which combines eight 1 km runs with eight functional workout … Read more

Digitale Bags Sun Bangla Digital Mandate to Drive Digital-to-TV Growth

Digitale, the Kolkata-based creative agency under Lookad India, has secured the digital mandate for Sun Bangla in a strategic move aimed at strengthening the channel’s reach and audience engagement across platforms. As part of the partnership, Digitale will spearhead Sun Bangla’s digital strategy, focusing on platform-specific storytelling tailored for social media, video platforms, and online … Read more

Spinny Celebrates Pet Day with Heartwarming Film on Everyday Drives

Marking Pet Day, Spinny has released a digital film in collaboration with Trioverse Tales, spotlighting the quiet companionship that defines everyday car journeys. Video Link: https://www.instagram.com/reel/DXBa0vniM7y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set entirely inside a car, the film follows a simple drive shared between a woman and her dog. Through light banter, comfortable silences, and familiar routines, it captures how … Read more

Naukri.com Turns Appraisal Season into a Cultural Moment with ‘Peanuts vs Lollipop’ Campaign

Naukri.com has returned with a fresh take on appraisal season, blending humour with workplace insight through its latest campaign, ‘Kya Milega Iss Appraisal – Peanuts ya Lollipop?’. Building on last year’s viral “peanuts” metaphor for low salary hikes, the brand introduces a new symbol-the “lollipop”-to represent inflated job titles without meaningful rewards. Link: https://www.instagram.com/p/DWg-QtjE_5c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Together, … Read more

Freedom Sunflower Oil Taps Siddu Jonnalagadda to Celebrate Telugu Kitchen Culture

Freedom Refined Sunflower Oil has launched a new regional campaign featuring Siddu Jonnalagadda, strengthening its connect with households across Telangana and Andhra Pradesh. Set within a lively Telugu home, the TV commercial captures the essence of everyday cooking as a shared family experience. The film shows Siddu actively participating in the kitchen-cooking, tasting, and even … Read more

Tetmosol Ropes in Pankaj Tripathi, Shifts Focus to Treatment-Led Skin Health

Piramal Consumer Healthcare has appointed Pankaj Tripathi as the brand ambassador for Tetmosol, alongside launching a new campaign that repositions the brand around treatment-led skincare solutions. The campaign taps into everyday challenges caused by heat, sweat, and hygiene, highlighting how persistent skin infections can disrupt daily life. It draws a clear contrast between temporary relief … Read more

Publicis Groupe Starts FY26 Strong with 6.4% Growth, Reaffirms Full-Year Outlook

Publicis Groupe reported a solid start to 2026, delivering 6.4% organic revenue growth in Q1 and 4.5% net revenue organic growth, in line with expectations. The company also reaffirmed its full-year guidance of 4–5% growth, calling the 4% baseline “rock solid” despite ongoing macroeconomic uncertainty. For the quarter, revenue stood at €4.19 billion, slightly up … Read more