Sebamed has launched its latest campaign, “DAB DAB NO MORE!”, conceptualised by Leo India, transforming a common skincare habit into a striking storytelling device.
Built around the universal “dab” reflex-when people repeatedly blot oily skin-the campaign amplifies this everyday action into exaggerated, chaotic scenarios. From social events to workouts and performances, the narrative shows how this small, instinctive gesture can disrupt moments where confidence matters most.
At the core of the campaign is Sebamed’s Gentle Facial Cleanser, designed specifically for oily skin. With a pH of 5.5, along with ingredients like Hamamelis virginiana (HV extract) and Pro-vitamin B5, the product aims to reduce excess oil while maintaining the skin’s natural hydro-lipid balance.
Pranay Rao, VP Marketing at Sebamed India, emphasised that summer skincare is often treated as a surface-level concern. By spotlighting “The Dab Effect,” the brand highlights how frequently oily skin interferes with daily life-turning a minor habit into a relatable insight.
Rather than positioning itself as just another skincare product, Sebamed uses humour and exaggeration to connect culturally with audiences. The campaign reframes oily skin from a personal inconvenience into a shared behavioural pattern-making the solution feel both necessary and intuitive.
With “DAB DAB NO MORE!”, Sebamed not only addresses a seasonal skincare issue but also reinforces its science-backed positioning-offering a solution that works with the skin, not against it.
