Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the IPL 2026 season, marking its entry into cricket-led marketing.
The association includes branding rights, digital integrations, and in-stadia activations throughout the tournament. As part of the partnership, Zelio will showcase its electric scooter models, XMen 2.0 and XMen+, leveraging team-led visibility to reach a wider audience.
With cricket continuing to be a high-impact platform in India, the collaboration is aimed at strengthening Zelio’s brand presence across key markets, particularly in Tier 2 and emerging regions. The partnership aligns with the company’s growth strategy as it scales operations and builds consumer awareness around electric mobility.
For Punjab Kings, the association reflects a growing trend of aligning with sustainability-focused brands. By integrating Zelio into its ecosystem, the franchise aims to drive fan engagement while contributing to conversations around clean and responsible mobility.
Zelio currently operates a network of over 350 dealers across more than 20 states and union territories, offering a range of electric two-wheelers and e-rickshaws. The company recently raised ₹78.34 crore through its IPO, supporting its expansion plans.
Through this partnership, Zelio looks to combine the scale and cultural relevance of the IPL with its mobility ambitions, using the platform to accelerate visibility and connect with a broader consumer base.
