Pet care platform Supertails has rolled out a new brand campaign rooted in the cultural fabric of Bengaluru, featuring creator Danish Sait. The campaign marks a shift in the brand’s storytelling approach, moving beyond product-focused communication to a more immersive, locally resonant narrative.
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Set in Bengaluru, the film draws heavily from the city’s humour, language, and pop culture references. It also features actor Pooja Gandhi, with a nod to her iconic role in Mungaru Male, adding a layer of nostalgia for local audiences.
Rather than following a single storyline, the campaign unfolds through multiple genre shifts-ranging from a spy thriller to a classic Kannada film-style sequence and even a children’s jingle. Each segment highlights a different aspect of Supertails’ offerings, including veterinary consultations, grooming services, and doorstep delivery.
This non-linear format reflects the brand’s attempt to showcase the evolving nature of pet care-from a transactional purchase model to a more integrated, service-led ecosystem. By blending entertainment with information, the campaign positions pet care as a seamless part of everyday life.
The Bengaluru-first approach underscores the brand’s strong connection with the city, using hyperlocal storytelling to build relatability. At the same time, it signals a broader shift in the category, where brands are increasingly focusing on ongoing engagement and convenience-driven services rather than one-time interactions.
