Spotify has rolled out a new campaign centred on enhancing the value of Spotify Premium, spotlighting advanced features like AI DJ and Lossless Audio. The initiative aims to showcase how the platform is evolving into a more personalised and immersive listening experience. At the core of the campaign are everyday listening moments, demonstrating how Spotify’s … Read more
Philips Personal Health India has appointed Ahaan Panday as the brand ambassador for its grooming range, Philips OneBlade, alongside the launch of a new campaign titled “Built Different.” The move signals Philips’ focused push to strengthen its connection with Gen Z consumers, a cohort that increasingly views grooming as a form of self-expression rather than … Read more
Moloco has introduced ‘Moloco Ads for Performance CTV’, marking its entry into connected television (CTV) as a performance-focused advertising channel. The new offering is designed for app marketers looking to drive measurable outcomes such as installs and user engagement through television screens. Building on its expertise in mobile advertising, Moloco’s latest product brings real-time optimisation … Read more
Pet care platform Supertails has rolled out a new brand campaign rooted in the cultural fabric of Bengaluru, featuring creator Danish Sait. The campaign marks a shift in the brand’s storytelling approach, moving beyond product-focused communication to a more immersive, locally resonant narrative. Video Link: https://www.instagram.com/reel/DXJBNkok_S7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Bengaluru, the film draws heavily from the … Read more
AZORTE has unveiled its latest campaign for ‘AZ by AZORTE’, a youth-focused line designed to resonate with Gen Z’s evolving approach to fashion and identity. Built around the popular “fit check” format, the campaign features digital creators showcasing their personal style through short, creator-led films. These narratives go beyond trend-following, highlighting fashion as a form … Read more
ABP Digital has elevated Ankit Gulati to Revenue Head – Digital, marking a key leadership move within the organization. Gulati, who joined in 2023 as National Sales Head – Digital and Content Solutions, brings with him extensive experience across platforms, having previously held leadership roles at ScoopWhoop, Arré, Radio City India, and PVR Cinemas. His … Read more
Pee Safe has launched its latest digital campaign, #BeInYourComfortZone, marking the onboarding of Smriti Mandhana as the ambassador for its Comfort Range. The campaign signals a shift from purely functional messaging to a more emotional, everyday narrative around intimate hygiene and personal comfort. At its core, the campaign highlights how small moments of discomfort can … Read more
Swiss watchmaker Rado has named Smriti Mandhana as its ‘Friend of the Brand’, further deepening its association with the sport of cricket while reinforcing its focus on innovation-led storytelling. The partnership brings Mandhana into Rado’s growing roster of cricket-linked ambassadors, which includes players like Kagiso Rabada and Cameron Green. Known for her elegance and consistency … Read more
LOVETC, founded by Ananya Birla, has announced Tamannaah Bhatia as the face of the brand, marking a key milestone as it enters its second year of operations. Launched in 2025, LOVETC has quickly gained momentum in the premium colour cosmetics space, reporting a steady 30% month-on-month growth. Built on a digital-first strategy, the brand has … Read more
Deconstruct is leaning into entertainment and cultural storytelling with its latest campaign featuring Anirudh Ravichander, spotlighting its Gel Sunscreen as an everyday essential for Indian consumers. Built on the insight that while sunscreen adoption is rising, comfort and wearability remain key barriers, the campaign addresses a familiar problem-greasy, heavy formulations that don’t suit hot and … Read more
All Rights Reserved @2025ViralVault
