LOVETC, founded by Ananya Birla, has announced Tamannaah Bhatia as the face of the brand, marking a key milestone as it enters its second year of operations. Launched in 2025, LOVETC has quickly gained momentum in the premium colour cosmetics space, reporting a steady 30% month-on-month growth. Built on a digital-first strategy, the brand has … Read more
Deconstruct is leaning into entertainment and cultural storytelling with its latest campaign featuring Anirudh Ravichander, spotlighting its Gel Sunscreen as an everyday essential for Indian consumers. Built on the insight that while sunscreen adoption is rising, comfort and wearability remain key barriers, the campaign addresses a familiar problem-greasy, heavy formulations that don’t suit hot and … Read more
Carlos Alcaraz has been named the Global Brand Ambassador for Infosys, marking a multi-year partnership that blends elite sport with AI-led innovation. The collaboration reflects a shared philosophy-precision, consistency, and continuous improvement. As one of the youngest World No. 1 players in men’s tennis, Alcaraz represents a new generation of athletes driven by data, discipline, … Read more
The Good Edge has been appointed as the public relations and communications partner for Westlife Foodworld Limited, which owns and operates McDonald’s restaurants across West and South India. Under this mandate, the agency will handle corporate communications, media relations, public affairs, corporate reputation, and crisis management. The scope also extends to Ronald McDonald House India, … Read more
Nespresso is reshaping its global marketing narrative with the launch of its Vertuo World campaign, marking a strategic shift in how the luxury coffee brand positions itself. Fronted by global pop icon Dua Lipa, the campaign introduces a fresh cultural edge, while longtime ambassador George Clooney transitions into a supporting role. Launched on April 14, … Read more
All Rights Reserved @2025ViralVault
