Swiss watchmaker Rado has named Smriti Mandhana as its ‘Friend of the Brand’, further deepening its association with the sport of cricket while reinforcing its focus on innovation-led storytelling.
The partnership brings Mandhana into Rado’s growing roster of cricket-linked ambassadors, which includes players like Kagiso Rabada and Cameron Green. Known for her elegance and consistency on the field, Mandhana reflects the precision and performance values that Rado associates with its watchmaking philosophy.
As part of the collaboration, Mandhana recently visited Switzerland to mark the brand’s 40-year milestone in high-tech ceramic innovation-one of Rado’s key differentiators in the luxury watch segment. During the visit, she was seen wearing the Rado True Square Open Heart, symbolising the brand’s blend of craftsmanship and modern design.
The move aligns with Rado’s broader strategy of connecting sport with material innovation, positioning cricket not just as a popular cultural platform but as a metaphor for precision, resilience, and excellence. Mandhana’s growing influence, both within and beyond cricket, adds a contemporary dimension to the brand’s global narrative.
Rado CEO Adrian Bosshard highlighted Mandhana’s drive, ambition, and ability to inspire as key reasons for the partnership. For Mandhana, the association feels organic-rooted in shared values of performance, discipline, and pushing boundaries.
With this collaboration, Rado continues to build a culturally relevant yet premium identity, leveraging cricket’s global appeal to connect with newer, aspirational audiences.
