Carlos Alcaraz has been named the Global Brand Ambassador for Infosys, marking a multi-year partnership that blends elite sport with AI-led innovation.
The collaboration reflects a shared philosophy-precision, consistency, and continuous improvement. As one of the youngest World No. 1 players in men’s tennis, Alcaraz represents a new generation of athletes driven by data, discipline, and adaptability-values that align closely with Infosys’ technology-first approach.
At the core of this partnership is Infosys Topaz, the company’s AI-powered suite built on generative and agentic technologies. Infosys will work closely with Alcaraz and his coaching team to develop advanced match analytics and a personalised performance application. The goal: sharpen match preparation, enhance in-game strategy, and unlock marginal gains that define top-tier competition.
Beyond performance, the partnership extends into purpose. Infosys and the Carlos Alcaraz Foundation will collaborate on tech-for-good initiatives, leveraging digital innovation to create social impact beyond the court.
This move builds on Infosys’ long-standing association with tennis, where it has integrated AI into the sport’s ecosystem-enhancing player insights and reimagining fan experiences globally. The company has previously partnered with leading players like Rafael Nadal and Iga Świątek.
With Alcaraz onboard, Infosys signals its next chapter-where AI doesn’t just support performance, but actively shapes the future of sport.
