Birla Opus Paints has rolled out a масштабный IPL 2026 campaign, leveraging cricket’s nationwide appeal through a multi-language storytelling approach. Building on last year’s momentum, the brand is deepening its connection with fans by blending product messaging with culturally rooted cricket moments.
The campaign is anchored across three films in four languages and features 10 prominent cricketers, including Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, and Washington Sundar, among others. By bringing together talent with strong regional resonance, the brand aims to create deeper cultural relevance across diverse audiences.
Each film follows a consistent narrative arc-starting with scepticism around product claims, followed by a playful yet convincing affirmation through the phrase “Main Bhi.” This collective endorsement transforms individual belief into a unified voice, reinforcing trust and credibility.
The storytelling integrates product features into relatable IPL contexts such as net practice, travel, and photoshoots. Key innovations highlighted include a 16-year warranty for exterior emulsions, scratch-resistant wood paints, and 99+ stain protection for interiors.
According to Inderpreet Singh, the campaign reflects India’s shared passion for cricket while aligning with the brand’s positioning of “Naye Zamane Ka Naya Paint.” Sachin Kamble added that “Main Bhi” serves as a simple yet powerful expression of collective belief.
With scale, star power, and regional storytelling at its core, the campaign positions Birla Opus Paints as a culturally connected, modern brand during the IPL season.
