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Day: April 21, 2026

ShareChat Elevates Vivekk Chaudhary to Director to Boost Monetisation Strategy

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ShareChat has elevated Vivekk Chaudhary to Director, recognising his consistent contribution to building and scaling the platform’s revenue and partnership ecosystem. In his new role, he will focus on strengthening monetisation across key verticals and expanding advertiser-funded revenue streams through content-led strategies. Previously Associate Director and Regional Sales Manager at ShareChat, and earlier associated with … Read more

DB Digital Taps Piyush Thakur as CRO to Power Next Phase of Ad Revenue Growth

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DB Digital has appointed Piyush Thakur as Chief Revenue Officer to lead its advertising revenue strategy across web and app platforms. With over two decades of experience in digital sales and monetisation, including a key leadership stint at Inshorts, Thakur will focus on scaling DB Digital’s revenue engine and strengthening its monetisation capabilities as the … Read more

BHIVE Brings Fitness to the Workplace with Milind Soman as Brand Face

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BHIVE Workspace has appointed Milind Soman as its brand ambassador, reinforcing its vision of integrating fitness and community into everyday work life. The partnership aligns with BHIVE’s campus-format coworking model, which goes beyond traditional office setups by combining workspaces with sports infrastructure and wellness-driven amenities. Its campuses feature facilities such as sports courts, fitness centres, … Read more

Mother Dairy Taps IPL Fever with JioHotstar CTV Strategy to Own Big Moments

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When cricket stops being just a game and turns into a nationwide emotion, brands don’t just advertise-they show up. That’s exactly what Mother Dairy is doing with its latest Connected TV (CTV) push during the Indian Premier League 2026 on JioHotstar. Conceptualised by WPP Media, the campaign isn’t about routine visibility-it’s about becoming part of … Read more

From Watching to Buying: JioHotstar Introduces Intent-Driven Ads for Seamless Commerce

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Picture this: you’re streaming a match, craving snacks and instead of searching elsewhere, the app already knows-and lets you act instantly. That’s the shift JioHotstar is bringing with its new purchase intent-led advertising solution. At the heart of this rollout is a smarter way to target audiences-not by who they are, but by what they’re … Read more

Frodoh & Chaupal Turn OTT Home Screens into Prime Ad Real Estate

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What if ads didn’t interrupt your show… but quietly lived where your next binge begins? That’s exactly the bet Frodoh and Chaupal are making with their new ‘first-screen’ monetisation framework for connected TV (CTV). Instead of squeezing ads into the middle of your favorite scene, this approach shifts the spotlight to the OTT home screen-the … Read more

Creative Powerhouses to Lead ABBY Awards 2026 Jury Across Key Categories

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The Advertising Club has announced a strong lineup of jury chairs for the ABBY Awards 2026, powered by The One Club for Creativity. Praful Akali, Neha Tulsian, and Ashish Chakravarty will lead the Health, Design, and Audio & Radio categories, respectively. Praful Akali, founder and MD of Medulla Communications, will chair the Health jury. Widely … Read more

Sprite Adds a Minty Twist to Summer with Limited-Edition Lemon Mint Launch

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Sprite has introduced a refreshing new variant in India-Sprite Lemon Mint-marking its first flavour extension in the market. Designed as a limited-period offering, the drink blends Sprite’s signature lemon-lime taste with a cooling hint of mint, a combination deeply rooted in Indian summer beverage culture. To bring the launch alive, the brand has rolled out … Read more

Manforce Condoms Brings On Manasvi Mamgai to Power Product-Led Messaging

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Manforce Condoms has appointed Manasvi Mamgai as its new brand ambassador, strengthening its evolving communication strategy in the sexual wellness category. Mamgai, who gained prominence after winning Femina Miss India World 2010, joins an existing lineup that includes Sunny Leone and the brand’s AI-led persona Myra Kapoor. The move signals a shift in the brand’s … Read more

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