Manforce Condoms has appointed Manasvi Mamgai as its new brand ambassador, strengthening its evolving communication strategy in the sexual wellness category. Mamgai, who gained prominence after winning Femina Miss India World 2010, joins an existing lineup that includes Sunny Leone and the brand’s AI-led persona Myra Kapoor. The move signals a shift in the brand’s … Read more
Havells India has launched its summer campaign, “Hawa Badlegi,” tapping into the ‘Trolls vs Fans’ dynamic to create a culturally relevant and engaging narrative for today’s digital-first audience. Conceptualised with TBWA\Lintas, Gurugram, the campaign moves beyond traditional product-led messaging to reflect the fast-paced, opinion-driven world of social media. The campaign features Varun Dhawan, Anurag Kashyap, … Read more
Voltas has launched its new campaign, “AC Jo India Ko Samjhe,” to promote the Zest AI air conditioner range, blending smart technology with relatable, everyday storytelling. Conceptualised by Schbang, the campaign features Neetu Kapoor and Ranbir Kapoor in a warm, slice-of-life narrative built around a mother-son relationship. Video Link: https://www.instagram.com/reel/DVIe3cgiGcE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The films draw a parallel … Read more
Bisleri International has launched a new digital-first campaign, #DoubleTheChill, for Bisleri Limonata, marking its first collaboration with Shahid Kapoor as brand ambassador. The campaign aims to strengthen Limonata’s appeal among younger consumers through a vibrant, refreshment-led narrative. Set against the scenic backdrop of the Amalfi Coast-globally known for its lemons-the film captures a relaxed, sun-soaked … Read more
WhatsApp is experimenting with a new paid tier called “WhatsApp Plus,” aimed at users seeking greater personalisation and enhanced chat management. Currently in limited testing, the optional subscription introduces cosmetic upgrades alongside organisational tools without altering the app’s core messaging functionality. The proposed plan allows users to customise their experience with features like custom icons, … Read more
Spotify has launched its self-serve Spotify Ads Manager in India, enabling businesses to independently plan, execute, and optimise campaigns across audio, video, and display formats. The rollout significantly expands access to Spotify’s advertising ecosystem, allowing brands of all sizes-from large enterprises to startups and D2C players-to run campaigns without requiring agency support or large budgets. … Read more
Wooden Street has appointed Dibyendu Panda as Chief Business Officer, bringing nearly two decades of retail and business leadership experience to the role. Previously associated with Wakefit, Panda will focus on strengthening revenue streams, expanding the brand’s retail footprint, and driving the next phase of omnichannel growth.
Tata Power Renewable Energy has launched a new campaign titled “Choose Power That Protects Earth” to mark Earth Day, focusing on how everyday energy decisions shape environmental outcomes. At the heart of the campaign is a split-screen digital film that contrasts conventional energy usage with renewable alternatives. Through parallel storytelling, the film highlights how small … Read more
CREDAI has appointed ICCPL Group as its integrated agency for public relations and digital marketing, marking a strategic move to streamline its communication efforts across platforms. As part of the mandate, ICCPL’s PR division will lead national media relations and strategic communications for CREDAI. The scope includes amplifying policy updates, shaping industry narratives, and strengthening … Read more
Pocket FM has elevated Lalit Gangwar to Chief Operating Officer, entrusting him with leading global business operations across markets, growth, and monetisation. A founding team member, Gangwar has been instrumental in scaling the platform from its early days in India to building a strong presence in the US, and will now focus on driving the … Read more
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