Day: April 21, 2026

Havells India has launched its summer campaign, “Hawa Badlegi,” tapping into the ‘Trolls vs Fans’ dynamic to create a culturally relevant and engaging narrative for today’s digital-first audience. Conceptualised with TBWA\Lintas, Gurugram, the campaign moves beyond traditional product-led messaging to reflect the fast-paced, opinion-driven world of social media. The campaign features Varun Dhawan, Anurag Kashyap, … Read more

Voltas has launched its new campaign, “AC Jo India Ko Samjhe,” to promote the Zest AI air conditioner range, blending smart technology with relatable, everyday storytelling. Conceptualised by Schbang, the campaign features Neetu Kapoor and Ranbir Kapoor in a warm, slice-of-life narrative built around a mother-son relationship. Video Link: https://www.instagram.com/reel/DVIe3cgiGcE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The films draw a parallel … Read more

Bisleri International has launched a new digital-first campaign, #DoubleTheChill, for Bisleri Limonata, marking its first collaboration with Shahid Kapoor as brand ambassador. The campaign aims to strengthen Limonata’s appeal among younger consumers through a vibrant, refreshment-led narrative. Set against the scenic backdrop of the Amalfi Coast-globally known for its lemons-the film captures a relaxed, sun-soaked … Read more

Tata Power Renewable Energy has launched a new campaign titled “Choose Power That Protects Earth” to mark Earth Day, focusing on how everyday energy decisions shape environmental outcomes. At the heart of the campaign is a split-screen digital film that contrasts conventional energy usage with renewable alternatives. Through parallel storytelling, the film highlights how small … Read more