Bisleri International has launched a new digital-first campaign, #DoubleTheChill, for Bisleri Limonata, marking its first collaboration with Shahid Kapoor as brand ambassador. The campaign aims to strengthen Limonata’s appeal among younger consumers through a vibrant, refreshment-led narrative.
Set against the scenic backdrop of the Amalfi Coast-globally known for its lemons-the film captures a relaxed, sun-soaked vibe that mirrors the drink’s lemon-mint flavour profile. Shahid Kapoor’s easy charm and contemporary appeal add to the brand’s youthful positioning, bringing a sense of effortless cool to the storytelling.
Conceptualised by Bisleri’s in-house creative team, the campaign focuses on the idea of “double refreshment,” blending visual aesthetics with a playful tone. It highlights Limonata as a bold, flavour-forward beverage designed for summer consumption and social moments.
The rollout is heavily digital-led, with amplification planned across platforms such as Meta, YouTube, and OTT channels. In addition, the campaign will extend to on-ground visibility through trade activations, including truck branding, dealer boards, visi coolers, and consumer engagement events.
With Limonata emerging as a key growth driver in its carbonated beverages portfolio, Bisleri is leveraging celebrity influence and high-impact storytelling to boost reach, engagement, and consumption during the peak summer season.
