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Day: April 21, 2026

Optimum Nutrition Extends Royal Challengers Bengaluru Partnership with Performance-Led Campaign

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Optimum Nutrition has rolled out its latest campaign, “Optimum Advantage of Champions,” continuing its partnership with Royal Challengers Bengaluru (RCB) for a second year. Building on the team’s title-winning season, the campaign shifts focus from achieving success to sustaining peak performance over time. Anchored by a digital film, the campaign features key players including Virat … Read more

Gokul Agro Resources Taps Glassbox to Drive Full-Funnel Brand Growth

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Gokul Agro Resources has appointed Glassbox as its integrated brand and growth partner, marking a strategic shift toward unified, outcome-driven marketing as the company expands across India and global markets. The mandate spans a full-funnel approach, covering digital strategy, creator-led content, brand building, and commerce. The focus is on creating a cohesive system where brand … Read more

Zydus Wellness Expands Protein Play with RTD Shakes, Bars & Chips Under RiteBite Max Protein

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Zydus Wellness has expanded its RiteBite Max Protein portfolio with the launch of ready-to-drink (RTD) protein shakes, protein bars, and protein chips, strengthening its presence in India’s fast-growing protein nutrition market. Marking its entry into the RTD beverage segment, the company has introduced dairy-based protein shakes in two variants-Choco Burst and Berry Blush. Each 250 … Read more

Wow! Momo Sparks a Crunch Conversation with Live Taste Tests

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Wow! Momo is transforming a simple product promise-“World’s Crispiest Fries”-into a large-scale cultural conversation with its #EndOfDebate campaign. Instead of relying on traditional advertising, the brand has chosen to validate its claim through real-world experiences and creator-led storytelling. Video Link: https://www.instagram.com/reel/DXPA8ooiAV8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built on the insight that fries often lose their crispiness too quickly, the campaign … Read more

Himalaya BabyCare Celebrates Baby Strength Through Daily Massage in New DVC

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Himalaya BabyCare has launched a new digital video campaign for its Baby Massage Oil, offering a fresh take on early childhood by highlighting how demanding a baby’s growth journey truly is. The film shifts perspective by letting a baby narrate its daily routine, showcasing that what appears effortless is actually filled with constant learning, observation, … Read more

Zee Entertainment Enterprises Secures Broadcast Rights for DP World International League T20 Season 5

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Zee Entertainment Enterprises has announced the live broadcast of Season 5 of the DP World International League T20 (ILT20), strengthening its presence in the sports entertainment space. The upcoming edition of the six-team tournament is scheduled to run from 22 November to 20 December 2026, culminating at the Dubai International Stadium. Over the years, ILT20 … Read more

Pepsi Shifts Focus from Matches to Fan Culture Ahead of 2026 World Cup

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With the FIFA World Cup 2026 set to take place in the United States, Pepsi is reframing its football strategy-moving beyond on-field action to celebrate the rituals, debates, and traditions that define global fan culture. Video Link: https://www.instagram.com/reel/DXWNGboDA47/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of this multi-year push is the “Pepsi Football Nation” platform, launched through a campaign … Read more

Madhusudan Taps Akshay Kumar for Relatable, Trust-Led TVC

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Madhusudan (SMC Foods Ltd) has rolled out a new television campaign featuring Akshay Kumar, centred around the brand thought “Hindustan ka mann Madhusudan.” Conceptualised and executed by Shree Ganpati Production, the campaign uses a slice-of-life narrative to build an emotional connection with everyday consumers. The film captures simple, familiar moments from daily life, reflecting the … Read more

JioHotstar Taps OpenAI to Launch Conversational Content Discovery

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JioHotstar has introduced a new AI-powered feature in collaboration with OpenAI, aimed at transforming how users explore content on its platform. Built using ChatGPT, the Conversational Voice Discovery (CVD) feature replaces traditional keyword-based search with a more intuitive, intent-driven experience. With CVD, users can simply speak or type natural prompts based on their mood, preferences, … Read more

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