Birla Opus Paints has rolled out a масштабный IPL 2026 campaign, leveraging cricket’s nationwide appeal through a multi-language storytelling approach. Building on last year’s momentum, the brand is deepening its connection with fans by blending product messaging with culturally rooted cricket moments. The campaign is anchored across three films in four languages and features 10 … Read more
Optimum Nutrition has rolled out its latest campaign, “Optimum Advantage of Champions,” continuing its partnership with Royal Challengers Bengaluru (RCB) for a second year. Building on the team’s title-winning season, the campaign shifts focus from achieving success to sustaining peak performance over time. Anchored by a digital film, the campaign features key players including Virat … Read more
Gokul Agro Resources has appointed Glassbox as its integrated brand and growth partner, marking a strategic shift toward unified, outcome-driven marketing as the company expands across India and global markets. The mandate spans a full-funnel approach, covering digital strategy, creator-led content, brand building, and commerce. The focus is on creating a cohesive system where brand … Read more
Zydus Wellness has expanded its RiteBite Max Protein portfolio with the launch of ready-to-drink (RTD) protein shakes, protein bars, and protein chips, strengthening its presence in India’s fast-growing protein nutrition market. Marking its entry into the RTD beverage segment, the company has introduced dairy-based protein shakes in two variants-Choco Burst and Berry Blush. Each 250 … Read more
Wow! Momo is transforming a simple product promise-“World’s Crispiest Fries”-into a large-scale cultural conversation with its #EndOfDebate campaign. Instead of relying on traditional advertising, the brand has chosen to validate its claim through real-world experiences and creator-led storytelling. Video Link: https://www.instagram.com/reel/DXPA8ooiAV8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built on the insight that fries often lose their crispiness too quickly, the campaign … Read more
Himalaya BabyCare has launched a new digital video campaign for its Baby Massage Oil, offering a fresh take on early childhood by highlighting how demanding a baby’s growth journey truly is. The film shifts perspective by letting a baby narrate its daily routine, showcasing that what appears effortless is actually filled with constant learning, observation, … Read more
Tim Cook will step down as Chief Executive Officer of Apple on September 1, marking the end of a transformative 15-year leadership tenure. He will assume the role of Executive Chairman, while continuing as CEO through the summer to oversee a smooth transition. Succeeding him will be John Ternus, currently the company’s Senior Vice President … Read more
Zee Entertainment Enterprises has announced the live broadcast of Season 5 of the DP World International League T20 (ILT20), strengthening its presence in the sports entertainment space. The upcoming edition of the six-team tournament is scheduled to run from 22 November to 20 December 2026, culminating at the Dubai International Stadium. Over the years, ILT20 … Read more
With the FIFA World Cup 2026 set to take place in the United States, Pepsi is reframing its football strategy-moving beyond on-field action to celebrate the rituals, debates, and traditions that define global fan culture. Video Link: https://www.instagram.com/reel/DXWNGboDA47/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of this multi-year push is the “Pepsi Football Nation” platform, launched through a campaign … Read more
Madhusudan (SMC Foods Ltd) has rolled out a new television campaign featuring Akshay Kumar, centred around the brand thought “Hindustan ka mann Madhusudan.” Conceptualised and executed by Shree Ganpati Production, the campaign uses a slice-of-life narrative to build an emotional connection with everyday consumers. The film captures simple, familiar moments from daily life, reflecting the … Read more
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