Sprite has introduced a refreshing new variant in India-Sprite Lemon Mint-marking its first flavour extension in the market. Designed as a limited-period offering, the drink blends Sprite’s signature lemon-lime taste with a cooling hint of mint, a combination deeply rooted in Indian summer beverage culture.
To bring the launch alive, the brand has rolled out a campaign film featuring Sunil Grover. Conceptualised by StudioX WPP, the film builds on Sprite’s iconic ‘Thand Rakh’ messaging, showcasing relatable, everyday situations where people choose calm over chaos-perfectly aligning with the drink’s cooling promise.
Sunil Grover shared that the flavour feels instantly familiar, as mint has long been a staple in Indian summer drinks. He highlighted how the campaign captures simple, real-life moments where refreshment becomes essential.
According to Sumeli Chatterjee from Coca-Cola India, the variant is inspired by consumers who already experiment with adding mint to Sprite. The new offering formalises that habit into a convenient, ready-to-drink format while enhancing the sensory refreshment experience.
Creatively, the campaign taps into the intensity of Indian summers-from humid afternoons to dry heatwaves-positioning Sprite Lemon Mint as a quick escape. The phrase “Mint Lagaa” acts as a catchy hook, turning a simple product insight into a memorable cultural cue.
The campaign will be amplified across digital platforms, retail spaces, and social media, aiming to make Sprite Lemon Mint a go-to refresher this summer.
