CREDAI has appointed ICCPL Group as its integrated agency for public relations and digital marketing, marking a strategic move to streamline its communication efforts across platforms.
As part of the mandate, ICCPL’s PR division will lead national media relations and strategic communications for CREDAI. The scope includes amplifying policy updates, shaping industry narratives, and strengthening leadership messaging-ensuring the organisation maintains a consistent and authoritative voice in the real estate sector.
On the digital front, ICCPL’s specialised arm Digicomm will oversee digital campaigns, performance marketing, and targeted outreach initiatives. The focus will be on leveraging data-driven strategies to enhance audience engagement, improve visibility, and deliver measurable outcomes across digital platforms.
This appointment reflects CREDAI’s shift towards an integrated communication model, bringing PR and digital functions under a single agency. By aligning traditional media outreach with digital amplification, the organisation aims to create a more cohesive and impactful communication ecosystem.
The move also highlights CREDAI’s intent to modernise its outreach approach in an increasingly digital-first landscape, while continuing to play a key role in representing the interests of India’s real estate sector. Through this partnership, the organisation is looking to strengthen its influence, expand its reach, and ensure sharper, more unified messaging across all touchpoints.
