In a move that signals the rising importance of strategic communication in the clean energy sector, First Economy has secured the digital and creative mandate for Waaree Energies. The partnership aims to strengthen Waaree’s brand narrative as it scales operations across India and global markets.
Under the mandate, First Economy will lead Waaree’s end-to-end digital and creative strategy. This includes content development, brand storytelling, visual communication, and multi-platform amplification. The focus will be on building a cohesive and consistent narrative that reflects the company’s manufacturing scale, technological expertise, and leadership in the renewable energy space.
Waaree Energies has established itself as a key player in solar PV manufacturing and continues to expand its international footprint. As the global push toward clean energy accelerates, companies like Waaree are increasingly investing in brand-building efforts to communicate their value, innovation, and long-term vision to stakeholders.
This collaboration comes at a time when the renewable energy sector is not just competing on capability, but also on perception and positioning. Integrated communication strategies are becoming essential to align brand messaging with business growth and market expectations.
Jigar Zatakia, founder of First Economy, noted that such mandates reflect a broader shift toward digital-first, insight-driven storytelling in high-growth industries. He emphasised that Waaree’s growth journey offers an opportunity to craft communication that evolves alongside its business milestones.
With this engagement, Waaree Energies looks set to amplify its voice in an increasingly competitive and rapidly evolving clean energy landscape.
