TRESemmé has partnered with the upcoming The Devil Wears Prada 2, bringing its global collaboration to India with a campaign that blends cinema, style, and storytelling.
As the film’s official haircare partner, TRESemmé positions hair as more than just a finishing touch-it becomes a defining element of character and confidence. For the India leg, the brand has released a film featuring Zeenat Aman and Apoorva Mukhija, reimagining an iconic scene from the original movie in a culturally adapted setting.
The narrative plays on contrasting personalities and styling choices, using hair as a visual cue to reflect identity-mirroring the fashion-forward universe the film is known for. Through this, the campaign reinforces TRESemmé’s core proposition of salon-grade precision and performance.
According to Sairam Subramanian, vice president of Hair Care at Hindustan Unilever, the collaboration highlights how expertly styled hair can elevate confidence and presence. Echoing this, representatives from Disney emphasised the shared focus on excellence and iconic style.
Timed with the film’s global release on May 1, 2026, the campaign extends TRESemmé’s presence into pop culture, using a film-led association to connect with audiences.
With this move, the brand doesn’t just advertise-it steps into a cinematic universe where every strand tells a story.
