Meta is doubling down on the creator economy as its mobile video editing platform, Edits, completes one year with over 130 new features added since launch. Originally introduced on Instagram in April 2025, Edits was built as an all-in-one tool to streamline content creation-from ideation to publishing insights. Developed closely with creators, the app has … Read more
Netflix has unveiled a new film under its ‘Chill Like a Champion’ campaign, bringing together cricket and entertainment in a playful, immersive narrative. Featuring players from Sunrisers Hyderabad, the film shifts focus from on-field intensity to what happens once the game is over. The story begins with cricketers like Ishan Kishan, Abhishek Sharma, and Travis … Read more
Red Bull India has renewed its integrated media mandate with Wavemaker, reinforcing a partnership that has spanned over 15 years. The agency, part of WPP, will continue to handle end-to-end media strategy, planning, and buying across both digital and traditional platforms. The extension signals continuity in a relationship built on long-term alignment and consistent execution. … Read more
NDTV has rolled out a refreshed identity for its Hindi news channel, NDTV India, anchoring it around the idea of “Bharat Ka Vishwas.” The move signals more than a design update-it’s a strategic push to reinforce trust in an era of fast, fragmented news consumption. The revamp spans on-air presentation, digital platforms, and the channel’s … Read more
boAt has expanded beyond personal audio, entering the home entertainment space with the launch of the Aavante Prime X wireless soundbar-positioned as a high-performance yet clutter-free alternative to traditional home theatre systems. Video Link: https://www.instagram.com/reel/DXbZoWek7wP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The product brings together a 7.1.4 channel setup with Dolby Atmos support, 700W output, detachable satellite speakers, and a wireless … Read more
Britannia Industries has expanded its 5050 portfolio with the launch of a caramel-dipped layered sandwich biscuit, marking a continued push into the premium snacking segment. The new variant builds on the brand’s evolving dipped sandwich range, combining crunchy layered biscuits with a smooth caramel coating. Designed to deliver a contrast of textures, the product brings … Read more
Godrej Industries Group has pressed refresh-not just on its brand identity, but on its long-term ambition. With a sharp eye on a ₹5 lakh crore market cap by 2031, the group is shifting from legacy comfort to performance-driven growth. At the heart of this transformation lies a new purpose line, “Crafting tomorrow since 1897.” It’s … Read more
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