Fixderma is turning up the volume on skincare awareness with a new musical jingle film aimed at Gen Z, tackling one simple problem-people forget their sunscreen.
The campaign introduces a television commercial that follows four Gen Z characters through their everyday routines, subtly weaving SPF into moments that feel natural and relatable. Instead of pushing hard-sell messaging, the film leans on music and repetition to make sunscreen feel like a no-brainer part of daily life.
At its core, the campaign addresses a clear behavioral gap: inconsistent sunscreen usage among younger consumers. By framing SPF as a non-negotiable step-like brushing your teeth-the brand aims to shift habits through familiarity rather than instruction.
According to CEO and Co-founder Shaily Mehrotra, the strategy reflects how Gen Z engages with content today-quick, catchy, and platform-native. Chairman Anurag Mehrotra added that the idea was to show, not tell-making the habit feel effortless rather than enforced.
The campaign will roll out across television, OTT platforms, and YouTube, ensuring wide visibility. Beyond the film, Fixderma is also integrating itself into youth-focused content ecosystems, including partnerships with shows like Battleground S2 on Amazon MX Player, as well as past associations with reality and sports properties.
With this approach, Fixderma isn’t just promoting a product-it’s trying to make SPF second nature for a new generation.
