Libas has expanded its portfolio with the launch of Gerua, a workwear-focused label designed for modern professionals. Marking its entry into the growing workwear segment, the brand combines affordability with technology-led design to cater to evolving office fashion needs.
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Positioned as an online-first offering, Gerua introduces a catalogue of over 100 styles, including shirts, structured suits, and kurta sets. With prices ranging from ₹499 to ₹2,500, it is aimed at early-career professionals seeking stylish yet practical wardrobe options.
What sets Gerua apart is its reliance on AI-driven insights. From trend forecasting to product development, the brand uses data to anticipate consumer preferences, ensuring collections remain relevant and functional. The focus is on creating versatile pieces that seamlessly transition across workplace scenarios.
The launch campaign, featuring Anya Singh, centres on the idea that clothing plays a subtle but powerful role in shaping confidence and presence at work. Built around relatable office moments, the messaging highlights how the right outfit can positively influence performance and self-assurance.
Sidhant Keshwani, founder and CEO of Libas, describes Gerua as a strategic move into a high-growth category, blending deep consumer understanding with predictive technology. Nisha Khatri, head of marketing, adds that the brand reflects changing expectations of young professionals who value both style and functionality.
Available across Libas’ website, app, and leading e-commerce platforms, Gerua positions itself as a contemporary solution for everyday workwear.
