AbhiBus, the bus booking arm of ixigo, has launched a refreshing new campaign featuring dance icon Prabhu Deva – and its central metaphor is as literal as it gets: a fully transparent bus.
The campaign tackles one of the most common pain points in bus travel – not knowing what you’re actually booking. Through a series of films built around relatable everyday travel scenarios, AbhiBus spotlights features that address this head-on: 360° bus photos, bus age details, pre-journey safety checks, and roadside assistance – all accessible before the passenger even steps aboard.
The transparent bus works as more than just a visual gimmick. It becomes a direct statement of intent – what you see is exactly what you get. The films also highlight ‘Abhi Assured,’ a standout feature that arranges an alternate cab if a bus breaks down mid-journey, extending the transparency promise beyond booking and into the ride itself.
Rohit Sharma, COO of AbhiBus, framed it simply: transparency isn’t just about information – it’s about trust. With AI-powered insights and access to thousands of buses across 650,000 routes, the platform wants users to feel informed, not anxious, before they travel.
Prabhu Deva, whose mass appeal spans across South and North India, adds both relatability and energy to the campaign – fitting for a brand pushing into regional markets.
The films sign off with a line that blends assurance with warmth: “AbhiBus Full Transparency, journey ellam jolly.”
