VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Day: May 6, 2026

Forevermark’s ‘Avaanti’ Celebrates the Beauty of Becoming

by

Forevermark Diamond Jewellery introduces Avaanti, a new collection that moves beyond traditional notions of luxury to celebrate evolution, individuality, and continuous growth. Rooted in the idea of a “never-ending symphony,” the collection reflects a journey that is always unfolding – never defined by a final destination. Link to the campaign film: Lisa Mishra: https://www.instagram.com/p/DXwapUps5WI/ Nupur Sanon: https://www.instagram.com/p/DXwZRArM5s7/ Chef Guntas Bhasin: https://www.instagram.com/p/DXwjwJ-zr26/ … Read more

Karan Luthra joins YesMadam as Chief Financial Officer

by

Karan Luthra has joined YesMadam as Chief Financial Officer, marking a new chapter in his leadership journey. With over 12 years of experience across Big 4 audit and industry roles, he brings strong expertise in finance and revenue strategy. He also expressed gratitude to Lenskart for a rewarding stint that shaped his professional growth.

Network18 appoints Anurag Iyer as CEO – Creator18

by

Network18 has appointed Anurag Iyer as CEO of Creator18 to scale its creator-led new media ambitions. With over 15 years of experience across the creator economy and culture marketing, Iyer will lead the platform’s growth, focusing on building scalable formats and sustainable monetisation models while working closely with the leadership team.

Snapchat & Kantar Decode the Rise of Chat-First Advertising in India

by

As digital behaviour shifts from public feeds to private conversations, a new study by Snap Inc. and Kantar highlights the growing impact of chat-based advertising formats in India. The research, conducted via Kantar’s Context Lab, surveyed over 3,100 Indians aged 16-40 across categories like CPG, retail, and electronics between January and February 2026. The findings point to a clear … Read more

Titan Smart Highlights the Invisible Cost of a Mother’s Time in ‘Mom’s Standard Time’

by

This Mother’s Day, Titan Company’s wearable division shines a light on an often-overlooked reality with its campaign, ‘Mom’s Standard Time.’ The film explores a powerful insight – while time is measured equally, it is experienced very differently by mothers. Film: https://youtu.be/3dodRx26eTY The campaign captures this through a simple yet compelling format. Mothers and their children are brought together … Read more

Mothercare Brings Real Motherhood to the Fore with Yami Gautam Dhar

by

In a move that celebrates the evolving journey of modern parenting, Mothercare has onboarded Yami Gautam Dhar as the face of its latest campaign, ‘You Do Mom Your Way.’ The campaign is rooted in a simple yet powerful insight – today’s mothers are guided less by convention and more by instinct. With Yami, a new mother herself, at the forefront, … Read more

Ralson Tyres Takes the Humour Route to Drive Home Durability

by

Breaking away from the predictable tone of automotive advertising, Enormous has rolled out a fresh campaign for Ralson Tyres under its ‘Built Better’ platform. Video: https://www.youtube.com/watch?v=UGnfWsdgCgQ Instead of leaning on high-speed visuals and technical jargon, the campaign uses humour and metaphor-led storytelling to communicate a core product truth – durability and mileage. The idea is simple: make a functional benefit … Read more

Relaxo Steps Up Its Digital Game with AdLift SEO & Content Mandate

by

In a move aimed at strengthening its digital presence, Relaxo Footwears has appointed AdLift as its SEO and content marketing partner. The collaboration signals a focused push towards building stronger organic visibility and content-driven growth, as Relaxo looks to scale its presence across evolving digital platforms. AdLift will lead a comprehensive strategy covering SEO and content, with a sharp focus … Read more

boAt & Blinkit Flip the Mother’s Day Script With a Cheeky AI Twist

by

Mother’s Day campaigns usually go one of two ways – sentimental or celebratory. boAt and Blinkit chose neither. Instead, they leaned into a sharp cultural insight: moms are increasingly turning to AI for help, and their own kids have no one to blame but themselves. Video Link: https://www.instagram.com/reel/DX9nre-MKk3/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The campaign film, featuring creator Anuj Gupta, … Read more

INNOCEAN Plants Its Flag in Bengaluru, Doubling Down on India’s AI-Driven Marketing Boom

by

INNOCEAN has expanded its India footprint with the launch of a new office in Bengaluru, signalling a clear shift in the agency’s ambitions – from automotive specialist to full-spectrum, AI-led marketing powerhouse. The Bengaluru office is designed to function as a dedicated hub for data-driven, content-focused, and AI-powered marketing solutions. The agency has its sights … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault