Day: May 6, 2026

Wellbeing Nutrition brings a relatable parenting truth to the forefront with its latest campaign for Kids Superfuel – getting kids to eat right often turns into a daily negotiation. Link to campaign:- Youtube: https://youtu.be/5Yr1IYsI2tM Instagram: https://www.instagram.com/reel/DX_IL2ZyNHa/?igsh=NzhuYXVvcnJxZnpw Built around the idea ‘Super Nutrition. Zero Negotiation,’ the campaign captures the familiar chaos of mealtimes with warmth and humour. From playful bargaining to outright … Read more

This Mother’s Day, Saffola Gold shifts focus from celebration to awareness with a deeply moving campaign that highlights a quiet but universal truth – mothers often hide their own discomfort to protect their families. Video Link: https://www.youtube.com/watch?v=g84jP9L9uHk Built around the thought of mothers being the “World’s Best Liars,” the film reframes everyday maternal behaviour through the lens of … Read more

This Mother’s Day, Philips Home Appliances shifts the conversation from celebration to reflection with its campaign, ‘Ghar ka kaam sabka kaam.’ At its core lies a simple yet uncomfortable question – why is household work still seen as a mother’s responsibility? Video Link: https://www.youtube.com/watch?v=W5mhWHgobz4 Set within a multi-generational home, the film captures everyday interactions that feel familiar to most families. … Read more

Breaking away from the predictable tone of automotive advertising, Enormous has rolled out a fresh campaign for Ralson Tyres under its ‘Built Better’ platform. Video: https://www.youtube.com/watch?v=UGnfWsdgCgQ Instead of leaning on high-speed visuals and technical jargon, the campaign uses humour and metaphor-led storytelling to communicate a core product truth – durability and mileage. The idea is simple: make a functional benefit … Read more