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Day: May 6, 2026

Relaxo Steps Up Its Digital Game with AdLift SEO & Content Mandate

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In a move aimed at strengthening its digital presence, Relaxo Footwears has appointed AdLift as its SEO and content marketing partner. The collaboration signals a focused push towards building stronger organic visibility and content-driven growth, as Relaxo looks to scale its presence across evolving digital platforms. AdLift will lead a comprehensive strategy covering SEO and content, with a sharp focus … Read more

boAt & Blinkit Flip the Mother’s Day Script With a Cheeky AI Twist

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Mother’s Day campaigns usually go one of two ways – sentimental or celebratory. boAt and Blinkit chose neither. Instead, they leaned into a sharp cultural insight: moms are increasingly turning to AI for help, and their own kids have no one to blame but themselves. Video Link: https://www.instagram.com/reel/DX9nre-MKk3/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The campaign film, featuring creator Anuj Gupta, … Read more

INNOCEAN Plants Its Flag in Bengaluru, Doubling Down on India’s AI-Driven Marketing Boom

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INNOCEAN has expanded its India footprint with the launch of a new office in Bengaluru, signalling a clear shift in the agency’s ambitions – from automotive specialist to full-spectrum, AI-led marketing powerhouse. The Bengaluru office is designed to function as a dedicated hub for data-driven, content-focused, and AI-powered marketing solutions. The agency has its sights … Read more

Dainik Bhaskar Group Appoints Ameet Dhanda as Mumbai Branch Head for Corporate Business

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Dainik Bhaskar Group has appointed Ameet Dhanda as Mumbai Branch Head – Corporate Business. With over two decades of experience, he will lead the corporate revenue function in the city, focusing on strengthening strategic partnerships, driving client growth, and building scalable, solution-led offerings to accelerate the group’s presence in a key market.

Popeyes India Taps Rashmika Mandanna to Spice Up Its ‘Boring vs Bold’ Push in South India

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Popeyes India has appointed Rashmika Mandanna as its brand ambassador and launched a new campaign titled BORING vs BOLD, taking direct aim at conventional fried chicken with the rallying call: Boring Hatao. Bold Ko Laao. The television and digital campaign, currently live in South India, positions Popeyes’ Louisiana-inspired fried chicken as the flavourful alternative to … Read more

Panini Brings FIFA 365 Trading Cards to India via Instamart – Just in Time for the World Cup

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Panini has partnered with Instamart to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India, marking the brand’s official entry into the Indian market for licensed football collectibles. The collection is now live on the quick-commerce platform under the Toys & Games and Stationery categories, distributed in partnership with Dream Theatre and … Read more

Samsung India and HYBE India Take Girl Power Nationwide With #withGalaxy Audition Campaign

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Samsung India has joined hands with HYBE India to launch Show Them How It’s Done #withGalaxy – a nationwide campaign designed to give aspiring young women a credible platform to showcase their talent through auditions and content creation. Video Link: https://www.instagram.com/reel/DXqlyhqCNMu/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the initiative are Galaxy Audition Studios, set up across 10 … Read more

BidVid Appoints Priya Bhatia as APAC Chief Revenue Officer

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BidVid has appointed Priya Bhatia as Chief Revenue Officer for the APAC region. In her new role, she will lead the company’s revenue strategy, drive business expansion, and strengthen its market presence across key Asia-Pacific markets. The move underscores BidVid’s focus on accelerating growth and scaling its regional operations.

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