Samsung India has joined hands with HYBE India to launch Show Them How It’s Done #withGalaxy – a nationwide campaign designed to give aspiring young women a credible platform to showcase their talent through auditions and content creation.
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At the centre of the initiative are Galaxy Audition Studios, set up across 10 cities by converting select Samsung Experience Stores into dedicated spaces for auditions, rehearsals, and content production. Each city leg opens with creator-led masterclasses, encouraging participants to perform, create, and share their journeys with a wider audience.
The campaign kicked off in Guwahati and is currently running in Mumbai, with auditions open until May 10. It will subsequently travel to Pune, Hyderabad, Bengaluru, Delhi, Chennai, Ahmedabad, Kolkata, and Chandigarh – giving the initiative genuine national breadth.
Participants are using the Galaxy S26 Ultra to record performances and build their audition content, positioning the device as the creative tool behind each story rather than a passive sponsor. Samsung is also setting up #withGalaxy experience zones at HYBE India’s pop-up parks across six high-footfall cities, designed to drive user-generated content and hands-on engagement with the device.
Three campaign films, each shot on the Galaxy S26 Ultra and documenting participant journeys, are amplifying the initiative online. The first has already crossed one million views.
Aditya Babbar, Vice President of MX Business at Samsung India, said the partnership with HYBE India is rooted in a belief that every young girl deserves both the confidence to dream and a platform visible enough to matter.
