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Rashmika Mandanna Joins Lux – But Can One Brand Stand Out in a 25-Endorsement Portfolio?

Lux has named Rashmika Mandanna its newest brand ambassador, adding her to a storied lineage that runs from Madhubala and Hema Malini to Aishwarya Rai and Katrina Kaif. For a soap brand whose identity has always rested on the aspirational pull of a singular celebrity face, the appointment makes obvious sense. Rashmika is arguably the … Read more

Instagram’s New ‘AI Creator’ Label Is a Step Toward Transparency – But Only If Creators Choose It

Instagram is testing a new optional label that would allow users to identify themselves as “AI creators,” signalling when their content is generated or significantly modified using artificial intelligence. The label is designed to appear across profiles, posts, and Reels – offering viewers more direct context than the platform’s existing “AI info” tags, which only … Read more