Rashmika Mandanna Joins Lux – But Can One Brand Stand Out in a 25-Endorsement Portfolio?
Lux has named Rashmika Mandanna its newest brand ambassador, adding her to a storied lineage that runs from Madhubala and Hema Malini to Aishwarya Rai and Katrina Kaif. For a soap brand whose identity has always rested on the aspirational pull of a singular celebrity face, the appointment makes obvious sense. Rashmika is arguably the … Read more