In a move aimed at strengthening its digital presence, Relaxo Footwears has appointed AdLift as its SEO and content marketing partner.
The collaboration signals a focused push towards building stronger organic visibility and content-driven growth, as Relaxo looks to scale its presence across evolving digital platforms. AdLift will lead a comprehensive strategy covering SEO and content, with a sharp focus on high-intent categories and brand ecosystems including Sparx, Bahamas, and Flite.
At the core of this mandate is a shift towards future-ready discovery – going beyond traditional search engines to include AI-led and multi-platform search experiences. The aim is to create a robust content ecosystem that not only improves rankings but also enhances how consumers discover and engage with the brand across touchpoints.
Speaking on the partnership, Prashant Puri, CEO and co-founder of AdLift, highlighted the opportunity to build a scalable and intelligent organic growth strategy tailored to modern search behaviour. He emphasized the role of high-quality content and data-led optimisation in driving measurable business impact.
From Relaxo’s side, the focus remains on expanding its digital footprint and strengthening engagement. The partnership is expected to support the brand’s long-term growth ambitions by aligning with how today’s consumers search, explore, and make decisions online.
As competition intensifies in the digital space, this collaboration positions Relaxo to stay ahead by investing in content, discoverability, and sustained organic growth.
