In a move that celebrates the evolving journey of modern parenting, Mothercare has onboarded Yami Gautam Dhar as the face of its latest campaign, ‘You Do Mom Your Way.’
The campaign is rooted in a simple yet powerful insight – today’s mothers are guided less by convention and more by instinct. With Yami, a new mother herself, at the forefront, the brand captures a version of motherhood that is intuitive, personal, and unapologetically real.
Through a series of brand films, the campaign follows Yami as she navigates early motherhood with warmth, sensitivity, and quiet confidence. Instead of idealised portrayals, the films focus on everyday moments – the imperfect, honest experiences that define parenting today.
At the same time, the narrative seamlessly integrates Mothercare’s personal care range, highlighting products that are gentle, dermatologist-tested, and designed for both mothers and babies. The storytelling ensures that the product remains relevant without overshadowing the emotion.
Speaking about the collaboration, Yami Gautam Dhar shared that the partnership felt natural, given the shared values of authenticity, comfort, and reliability. The campaign’s core thought resonates with her personal belief in raising a child through instinct and love.
With ‘You Do Mom Your Way,’ Mothercare reinforces its commitment to supporting every mother’s unique journey – positioning itself not just as a product brand, but as a trusted companion in modern parenting.
