WPP Media and Modi Illva have launched the third season of The Rockford Circle, continuing their branded content series that explores the stories behind some of India’s most dynamic entrepreneurs and business leaders.
Video: https://www.youtube.com/watch?v=Zmy-SPKncqA
Hosted by Chitrangada Singh, the latest season dives deeper into the realities of entrepreneurship – moving beyond polished success narratives to focus on the decisions, challenges, failures, and resilience that shape business journeys.
Season 3 features an eclectic lineup of founders and creators from across industries, including Ashish Hemrajani, Aravind Sanka, Saurabh Munjal, designers Shantanu and Nikhil, Ishendra Agarwal, and Shivam Shahi.
The series continues to position itself as a platform for authentic conversations around ambition, leadership, and growth in India’s evolving startup ecosystem. Rather than scripted storytelling, the format leans into candid discussions that capture both vulnerability and determination.
According to the creators, the first two seasons collectively garnered close to 400 million views, reflecting the growing appetite for founder-led storytelling and entrepreneurial content in India.
With Season 3, The Rockford Circle further strengthens the branded content space by blending business insights with human stories – offering audiences a closer look at the realities behind building modern Indian brands and ventures.
