A new report by TAM Sports has revealed that Google emerged as the leading advertiser across both Connected TV (CTV) and Linear TV during IPL 2026, reflecting the growing convergence between digital and traditional sports advertising. The report tracked ad volumes across 43 live IPL matches played between March 28 and May 1, analysing 25 Linear TV channels and … Read more
WhatsApp has officially launched Business AI in India, introducing AI-powered customer support tools directly within the WhatsApp Business app. Available across Indian regional languages, the feature is designed to help small businesses automate conversations, improve customer engagement, and drive sales more efficiently. The new AI assistant allows businesses to respond to customer queries round the clock, recommend products, … Read more
Emami Ltd. has announced the acquisition of a 60% stake in IncNut Digital, the parent company behind personalised beauty brands Vedix and SkinKraft, in a deal valued at ₹321 crore. The move marks a significant step in Emami’s expansion strategy within India’s fast-growing personalised beauty and wellness segment. The transaction also includes plans for Emami to acquire … Read more
Sudhir Dasamantharao has been appointed CEO of Adani Enterprise GCC at Adani Group. With over two decades of experience in transformation and global operations, he previously advised multinational companies on scaling GCCs at McKinsey & Company and held leadership roles at FourthSquare, Boston Scientific, EY, HSBC, and American Express.
This IPL season, Cadbury Dairy Milk is celebrating one of cricket’s most emotional milestones – a fan’s first-ever live match experience. Through its latest initiative, #TheKhaasSeat, the brand transforms a simple stadium visit into a memorable celebration of fandom, nostalgia, and shared joy. In partnership with Mumbai Indians, the campaign introduces a dedicated section at Mumbai’s iconic Wankhede Stadiumexclusively for … Read more
WPP Media and Modi Illva have launched the third season of The Rockford Circle, continuing their branded content series that explores the stories behind some of India’s most dynamic entrepreneurs and business leaders. Video: https://www.youtube.com/watch?v=Zmy-SPKncqA Hosted by Chitrangada Singh, the latest season dives deeper into the realities of entrepreneurship – moving beyond polished success narratives to focus on the decisions, … Read more
Ducati India has elevated Amit Chauhan to Head of Marketing. A decade-long veteran of the brand, Chauhan steps into the role after serving as marketing manager, bringing deep experience across digital strategy, media planning, PR, and experiential marketing to drive Ducati’s next phase of growth in India.
Netflix has appointed Raghav Raj Kodesia to its Original Films & Licensing function in India, further strengthening its content pipeline and partnerships in the market. He joins from Saregama India, where he led the artists & repertoire (A&R) division, and brings extensive experience across content development, talent management, and digital ecosystems. Kodesia has also held … Read more
TO THE NEW has appointed Saurabh Das as its Chief Operating Officer (COO), where he will oversee global delivery, operations, and transformation initiatives to support the company’s next phase of growth. With over 25 years of leadership experience across private equity-backed, product, and global services organisations, Das brings deep expertise in scaling businesses, driving complex … Read more
Warner Bros. Discovery reported a steep first-quarter loss of $2.92 billion, significantly widening from the $453 million loss recorded during the same period last year. The decline was largely driven by restructuring expenses and a massive termination fee linked to a collapsed Netflix transaction. The company disclosed that the quarter included nearly $1.3 billion in pre-tax … Read more
All Rights Reserved @2025ViralVault
