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Day: May 7, 2026

Prime Video Brings Amazon MX Player Under One Unified Streaming Platform

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Prime Video is set to expand its entertainment ecosystem by integrating Amazon MX Player into a single unified platform, bringing together free and paid streaming experiences under one destination. The move aims to simplify content discovery for users while significantly expanding the platform’s entertainment offerings across formats. With this integration, audiences will gain access to a combined library … Read more

ICICI Lombard Brings Its 25-Year Celebration to Life with Immersive Cinema Experience

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To mark its 25th anniversary, ICICI Lombard took an immersive route, transforming a regular movie screening into an experiential brand moment at PVR Inox, R City Mall, Mumbai. Video: https://www.instagram.com/icicilombardofficial/?utm_source=ig_embed&ig_rid=7b149024-dda7-464d-a000-cc600b84472e The activation was rolled out during screenings of Dhurandhar 2 on March 28 and 29, where audiences witnessed the insurer’s anniversary campaign move beyond the traditional cinema screen. … Read more

AAAI Celebrates 80 Years of Shaping India’s Advertising Industry

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The Advertising Agencies Association of India (AAAI) is set to mark a major milestone as it celebrates 80 years of shaping and strengthening India’s advertising ecosystem on May 19, 2026. Founded in 1945, AAAI has played a defining role in building a more organised, ethical, and globally competitive advertising industry in India. Over the decades, the association … Read more

Kotak 811 & Schbang Tap Met Gala Glamour for Metal Card Campaign

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Kotak Mahindra Bank, in collaboration with Schbang, has unveiled a sharp moment marketing campaign for the Kotak 811 Metal Visa Card, timed strategically around the global buzz of the Met Gala. The campaign draws inspiration from the exclusivity and high-fashion aura associated with the Met Gala, positioning the Metal card as a symbol of aspiration and premium … Read more

ACT Fibernet Teams Up with Spotify to Elevate At-Home Streaming Experience

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ACT Fibernet has partnered with Spotify to bring a more immersive entertainment experience to its users, combining high-speed connectivity with premium audio streaming. As part of the collaboration, eligible ACT customers will receive three months of complimentary Spotify Premium Standard access, offering ad-free music and podcast streaming across devices. The bundled benefit, valued at INR 597, is designed … Read more

AB InBev Makes Cannes Lions History with Third Creative Marketer of the Year Win

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AB InBev has been named the 2026 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity, becoming the first company in the festival’s history to receive the honour three times. The recognition celebrates marketers that consistently produce iconic, award-winning work over time, and AB InBev’s latest win reinforces how deeply creativity has become … Read more

Flipkart Minutes Turns Cricket Fever into a Play on Everyday Savings

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Capitalising on the ongoing cricket season, Flipkart has rolled out a new campaign for its quick commerce platform, Flipkart Minutes, blending cricket fandom with the thrill of saving on everyday essentials. Video: https://www.youtube.com/watch?v=Ncp3q1g8iZI The campaign taps into the culture of fantasy cricket and match-day excitement, using humour to connect with audiences during one of India’s biggest sporting … Read more

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