India’s largest carmaker, Maruti Suzuki India, has reportedly initiated a pitch process for its massive media business, estimated at over ₹1,200 crore, as the company sharpens its focus on brand visibility, new launches, and consumer outreach across India.
According to the company’s FY25 annual report, Maruti Suzuki spent ₹1,127.5 crore on advertising and ₹615.1 crore on sales promotion activities during the financial year ending March 31, 2025. Combined sales and marketing spends touched ₹1,742.6 crore, marking a significant increase from ₹1,558.1 crore in FY24. The rise reflects the automaker’s intensified efforts to maintain market leadership amid evolving consumer demand and a competitive passenger vehicle market.
The increased investments came during a relatively slow year for the automobile sector, where domestic passenger vehicle growth remained limited at around 2%. Factors such as extreme summer conditions and the impact of national elections affected showroom footfalls and retail momentum during the first half of the year.
Despite market pressures, Maruti Suzuki recorded its highest-ever annual sales of 2.23 million vehicles, driven largely by replacement buyers and demand across expanding non-urban markets. The company also strengthened its retail footprint by adding 372 new outlets across India.
Its advertising strategy during the year supported major launches and refreshed editions, including the Epic New Swift, Baleno Regal Edition, and Grand Vitara Dominion Edition. Campaigns around hybrid mobility and sustainable driving solutions also remained central to the brand’s communication strategy.
The latest media pitch signals Maruti Suzuki’s continued focus on scaling visibility, strengthening consumer engagement, and driving growth across categories in an increasingly competitive automotive landscape.
