Day: May 8, 2026

McDonald’s India – North and East has rolled out a heartfelt Mother’s Day campaign titled Every mother deserves a break, recognising the everyday efforts mothers put into managing their homes and families. Through an emotional digital film, the brand highlights the often-overlooked reality of motherhood and encourages families to give mothers some well-earned personal time. Link: https://www.youtube.com/shorts/TKC_LiVuCSY … Read more

Flipkart has launched a new summer campaign titled Too Hot to Handle, Uncle ahead of its SASA LELE half-yearly sale beginning May 9, 2026. The campaign uses humour and familiar family situations to connect with audiences dealing with the intense summer heat across the country. Video: https://www.youtube.com/watch?v=YaszrLnUx9E Created by 22feet Tribal Worldwide, the campaign film revolves around a relatable … Read more

IRTH, the handbag label from Titan Company, has launched its latest campaign titled Always a Little Ready, focusing on the role handbags play in women’s everyday lives and routines. The campaign highlights how handbags go beyond fashion accessories to become personal spaces that carry essentials, memories, and everyday necessities. Video: https://www.youtube.com/watch?v=JgPMR4X47c4 The film portrays women navigating different … Read more

Himalaya BabyCare has unveiled a new digital campaign for Mother’s Day that celebrates the emotional milestones shared between mothers and their children. Set to the timeless lullaby Chanda Hai Tu, the film captures the heartfelt moments that define a mother’s journey through parenting. Video: https://www.youtube.com/watch?v=1jnm0uRDCJg The campaign follows a mother getting her daughter ready for her first … Read more

A truck. A band of kangaroo toll keepers. And a demand for candy as the price of passage. ITC Candyman’s latest digital film is as surreal as it sounds – and that’s entirely the point. ITC Candyman has launched a digital campaign for its Fruitee Fun Soft Chews, reviving the much-loved ‘Kuch Bhi Karega for … Read more