Mondelez India has introduced a new variant of Oreo in India with the launch of Oreo Golden, adding a vanilla-inspired twist to the brand’s iconic cookie range. The new offering features golden vanilla biscuits paired with a smooth vanilla crème filling, bringing a lighter and more playful flavour profile to the classic Oreo experience.

Video: https://www.youtube.com/watch?v=rTPqAzf_PUg

To support the launch, the company has unveiled a new campaign film set against the backdrop of a nostalgic carnival. The story follows a father and daughter during what begins as a simple outing but gradually turns into an unexpected moment of joy and discovery. Through warm storytelling and playful visuals, the campaign highlights how small everyday moments can become memorable experiences, mirroring the introduction of Oreo Golden.

Commenting on the launch, Nitin Saini said vanilla remains one of the most loved flavours among Indian consumers, and Oreo Golden aims to offer that familiar taste in a fresh and engaging format while adding a fun twist to everyday snacking.

Vikram Pandey noted that the campaign uses the nostalgic charm of a carnival setting to reimagine the simplicity of vanilla within Oreo’s playful world.

The campaign is being rolled out across television, digital platforms, creator collaborations, and outdoor advertising installations spanning over 450 locations in more than 25 cities.

Shekhar Banerjee said the marketing strategy focused on integrating Oreo Golden naturally into everyday snacking moments through a multi-platform approach.

Oreo Golden is now available at retail stores, supermarkets, and quick-commerce platforms across India.