Zee Music Company has appointed Vidhi Shah as marketing director. Shah joins from Disney+ Hotstar, where she served as marketing lead for India Originals & Movies, handling campaigns for titles including Koffee with Karan, Aarya and Brahmastra. She also previously led marketing for BookMyShow Stream at BookMyShow.
Swiggy has launched a new IPL-focused marketing campaign titled Swiggy Sixes in collaboration with Snapchat, combining live cricket moments with real-time advertising and food offers during matches. The campaign uses Snapchat’s Live Cricket Data API to automatically trigger advertisements whenever a six is hit in an IPL game. Once activated, the ads remain live for six minutes, directing … Read more
Bowlers Pets, the pet nutrition brand from Allana Consumer Products, has launched a new digital campaign titled Bowlers Premier League featuring Indian cricketer Shubman Gill. The campaign combines cricket-themed storytelling with pet parenting culture to engage India’s growing community of dog owners through interactive social media participation. Video Link: https://www.instagram.com/reel/DYCkZ1gIOOS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed as a digital-first contest, the campaign encourages pet … Read more
Sukhleen Aneja is set to join Pure Home + Living and Living as chief executive officer, marking a key leadership move for the home décor and lifestyle brand. She joins from Nykaa, where she served as senior vice president and business head for Kay Beauty, leading the brand’s end-to-end P&L operations across India, the UK … Read more
Storytellers 101 Communications has appointed Akshat Jain as managing director, reinforcing its leadership team as the agency enters a new phase of growth. With nearly two decades of experience across strategic communications, reputation management and media relations, Jain joins from Weber Shandwick India, where he led key mobility and corporate mandates. In his new role, … Read more
Mankind Pharma has unveiled a new campaign for its Ayurvedic antacid brand Gas-O-Fast featuring veteran actor Rakesh Bedi as the brand’s latest face. The campaign uses humour and relatable food habits to position the brand as a quick solution for post-meal discomfort. Built around the insight that Indians rarely hold back when it comes to enjoying food, the campaign introduces … Read more
Dua Lipa has filed a lawsuit against Samsung Electronics in a California federal court, accusing the company of using her image without authorisation on television packaging. According to the legal filing, the singer is seeking damages of at least $15 million over alleged violations related to copyright, trademark, and publicity rights. The lawsuit claims Samsung used a copyrighted … Read more
The Delhi High Court has granted interim personality rights protection to Aman Gupta in a significant ruling involving AI misuse, deepfakes, fake endorsements, and digital impersonation. The ex parte ad interim injunction, passed on May 7, 2026, restrains more than 44 defendants from using Gupta’s name, image, voice, likeness, or overall persona without authorisation. The order covers a wide … Read more
Nua has partnered with Enormous Brands for a new digital campaign that brings attention to an often overlooked aspect of period care – pad irritation. Through a series of humorous and relatable films, the campaign explores how physical discomfort during periods can influence mood, reactions, and everyday interactions. Video 1 : https://www.youtube.com/watch?v=_sxDpDifZIc&t=1s Video 2: https://www.youtube.com/watch?v=9HVdbE89T6A Video 3: https://www.youtube.com/watch?v=M7rdQ3ErNJ4 … Read more
Myntra has launched a fresh digital campaign titled Blame it on Myntra, featuring actor Lakshya Lalwani and filmmaker Sandeep Reddy Vanga. Conceptualised by Mumbai-based creative agency Manja, the campaign uses humour and storytelling to showcase how trend-driven fashion is increasingly influencing consumers beyond metropolitan cities. Video Link: https://www.youtube.com/watch?v=GStSPw9CjYs&t=36s The ad film follows Vanga, who is preparing for a film set in … Read more
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