Day: May 11, 2026

Bowlers Pets, the pet nutrition brand from Allana Consumer Products, has launched a new digital campaign titled Bowlers Premier League featuring Indian cricketer Shubman Gill. The campaign combines cricket-themed storytelling with pet parenting culture to engage India’s growing community of dog owners through interactive social media participation. Video Link: https://www.instagram.com/reel/DYCkZ1gIOOS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed as a digital-first contest, the campaign encourages pet … Read more

Mankind Pharma has unveiled a new campaign for its Ayurvedic antacid brand Gas-O-Fast featuring veteran actor Rakesh Bedi as the brand’s latest face. The campaign uses humour and relatable food habits to position the brand as a quick solution for post-meal discomfort. Built around the insight that Indians rarely hold back when it comes to enjoying food, the campaign introduces … Read more

Nua has partnered with Enormous Brands for a new digital campaign that brings attention to an often overlooked aspect of period care – pad irritation. Through a series of humorous and relatable films, the campaign explores how physical discomfort during periods can influence mood, reactions, and everyday interactions. Video 1 : https://www.youtube.com/watch?v=_sxDpDifZIc&t=1s Video 2: https://www.youtube.com/watch?v=9HVdbE89T6A Video 3: https://www.youtube.com/watch?v=M7rdQ3ErNJ4 … Read more

Myntra has launched a fresh digital campaign titled Blame it on Myntra, featuring actor Lakshya Lalwani and filmmaker Sandeep Reddy Vanga. Conceptualised by Mumbai-based creative agency Manja, the campaign uses humour and storytelling to showcase how trend-driven fashion is increasingly influencing consumers beyond metropolitan cities. Video Link: https://www.youtube.com/watch?v=GStSPw9CjYs&t=36s The ad film follows Vanga, who is preparing for a film set in … Read more

Mondelez India has introduced a new variant of Oreo in India with the launch of Oreo Golden, adding a vanilla-inspired twist to the brand’s iconic cookie range. The new offering features golden vanilla biscuits paired with a smooth vanilla crème filling, bringing a lighter and more playful flavour profile to the classic Oreo experience. Video: https://www.youtube.com/watch?v=rTPqAzf_PUg To support … Read more