Bowlers Pets, the pet nutrition brand from Allana Consumer Products, has launched a new digital campaign titled Bowlers Premier League featuring Indian cricketer Shubman Gill. The campaign combines cricket-themed storytelling with pet parenting culture to engage India’s growing community of dog owners through interactive social media participation.

Video Link: https://www.instagram.com/reel/DYCkZ1gIOOS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Designed as a digital-first contest, the campaign encourages pet parents to share stories, photos, and content featuring their dogs while participating in cricket-inspired online activities. The initiative aims to build stronger community engagement by blending the excitement of cricket with the emotional connection people share with their pets.

To participate, users are required to follow Bowlers Pets on Instagram and comment “BOWLERS” on the campaign post, after which they become eligible to enter the contest.

The campaign also includes several rewards for participants, including an international trip, signed merchandise, and a three-month supply of pet food products.

Commenting on the campaign, Manish Bandlish said the Bowlers Premier League was created to celebrate India’s increasingly engaged and digitally active community of dog parents through a format that feels interactive, culturally relevant, and entertainment-driven.

He added that Bowlers Pets has consistently focused on strengthening its connection with pet parents, with Shubman Gill continuing to play an important role in the brand’s communication and outreach strategy.

The campaign is currently being promoted across digital and social media platforms as the brand looks to expand engagement within India’s rapidly growing pet care and pet nutrition market.