Mondelez India has introduced a new variant of Oreo in India with the launch of Oreo Golden, adding a vanilla-inspired twist to the brand’s iconic cookie range. The new offering features golden vanilla biscuits paired with a smooth vanilla crème filling, bringing a lighter and more playful flavour profile to the classic Oreo experience. Video: https://www.youtube.com/watch?v=rTPqAzf_PUg To support … Read more
Elephant has appointed Kedar Parundekar as chief growth officer, strengthening its leadership as it expands globally following the launch of its Asia Pacific hub in Singapore. With nearly two decades of experience across firms like Blue Marlin and Design Bridge, Parundekar will lead growth strategy, deepen client partnerships, and drive the consultancy’s expansion across India … Read more
Goafest 2026 is set to witness participation from CEOs, CMOs, and senior brand executives representing more than 50 leading companies across industries, reinforcing its position as one of India’s largest gatherings for the advertising, marketing, and media ecosystem. The upcoming edition of the festival will bring together key decision-makers from major brands including Acko, Adani Group, Ajio, boAt, Britannia, Coca-Cola India, Flipkart, Google, Hindustan Unilever, ITC … Read more
DreamSetGo has rolled out a new creator-led digital campaign featuring comedian Tanmay Bhatt, former Indian cricket captain Sourav Ganguly, and actor Ayush Mehra. The campaign uses humour and casual storytelling to highlight the growing appeal of live sports and immersive fan experiences. Video Link: https://www.instagram.com/reel/DYFDGKKMhu6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Barcode Entertainment, the film is built around a playful game of Never Have I … Read more
Sparx has unveiled its new Summer Swag campaign starring popular internet personalities Raghu and Rajiv to promote its latest shoe-style sandals collection. Video Link: https://www.instagram.com/reel/DYG7zvMNrvO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around the playful question, “Yeh shoe hai ya sandal?”, the digital campaign taps into the duo’s signature banter and comic chemistry to create engaging conversations around the hybrid footwear category. The campaign films feature exaggerated arguments and … Read more
Affle reported robust financial growth for both the March quarter and the full fiscal year 2026, driven by increasing demand for AI-led, performance-based digital advertising solutions across domestic and international markets. The adtech company posted a 20.3% rise in quarterly revenue to Rs 724.4 crore for the quarter ended March 31, compared to Rs 602.3 crore … Read more
Ambuja Cements is ramping up investments in branding, advertising, and premium product promotion as the company sharpens its focus on improving margins amid rising competition and softer market demand in the cement industry. During its recent earnings call, company executives highlighted that future growth will rely not only on capacity expansion but also on strengthening brand … Read more
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