DreamSetGo has rolled out a new creator-led digital campaign featuring comedian Tanmay Bhatt, former Indian cricket captain Sourav Ganguly, and actor Ayush Mehra. The campaign uses humour and casual storytelling to highlight the growing appeal of live sports and immersive fan experiences.
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Conceptualised by Barcode Entertainment, the film is built around a playful game of Never Have I Ever. During the conversation, Ganguly and Mehra share memorable sports-related experiences, including exclusive access to Formula 1 paddocks, Wimbledon Centre Court, and premium cricket hospitality events.
The campaign reflects how sports fandom is evolving beyond traditional screen-based viewing, with audiences increasingly seeking real-life experiences that bring them closer to the action, atmosphere, and culture surrounding global sporting events.
Rather than following a conventional advertising format, the campaign adopts a social-first and creator-driven approach, allowing unscripted conversations and genuine reactions to shape the storytelling.
Speaking about the campaign, Monish Shah said modern sports fans are increasingly driven by experiences rather than just viewership. He added that the campaign was designed to make audiences feel connected to those once-in-a-lifetime sporting moments.
Rahul Khanna said the casting itself became the strength of the campaign, bringing together personalities from different backgrounds with a shared audience interest in sports, travel, and culture.
The campaign will continue across digital and social media platforms through short-format creator-led content and interactive assets aimed at younger audiences.
