Ditching filters and fancy creams, ASICS spotlights movement as the real glow secret-reviving body and mind in just 15 minutes. The groundbreaking “beauty” push, ‘Get the Glow,’ captures unretouched faces of athletes and movers right after runs, walks, games, or workouts: brighter smiles, surging confidence, inner radiance unleashed.
It arrives amid glow mania-43% YoY surge in related searches, 375% spike in “fast glow” chatter-plus skincare overload. Women log 22 daily minutes (136 hours yearly); the $162B market sees 74% with elaborate routines.
ASICS flips the script: True glow flows from feeling alive, not applying layers. Research confirms 15 minutes boosts mood, confidence, and positivity-visible proof of “Sound Mind, Sound Body.”
Saurabh Sharma, ASICS India Marketing Director, said: “The idea of ‘glow’ today is often shaped by filters, fast fixes and multi-step routines. With ‘Get The Glow’, we want to reframe what glow really means. Rooted in ASICS’ philosophy, ‘Sound Mind, Sound Body’, we believe true radiance begins with how you feel from within. Our research shows that even 15 minutes of activity can lift your mood, boost confidence and bring out a visible, natural radiance. Through this campaign, we want to inspire more people across India to choose movement as the simplest and most authentic way to feel and look better.”
By championing authentic post-exercise vibes, ASICS rallies India toward movement-driven wellbeing over beauty hacks.
