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Call Me Chunky Scores with Humorous IPL Campaign

Call Me Chunky dives into IPL fever with four hilarious short films on JioHotstar, crafted by Excellent Publicity. Video 1: https://www.youtube.com/watch?v=ciVkcGfAehQ Video 2: https://www.youtube.com/watch?v=UqWHaTt-7cw Tied to the tagline ‘Bina Dhoonde Harr Bite Mein Yummy Chunks,’ stars Shakti Kapoor, The Great Khali, Terence Lewis, and Saurabh Ghadge hunt comically before unveiling Chunky tubs: “Bina Dhoonde Bhi … Read more

Shashwat Goenka appointed as VP – Confederation of Indian Industry

Shashwat Goenka has been appointed Vice President of the Confederation of Indian Industry (CII). Vice Chairman of the RP Sanjiv Goenka Group and founder of Guiltfree Industries Limited, Goenka is known for driving growth and innovation across the FMCG and retail sectors. Recognised as a Young Global Leader 2024, he brings leadership experience from Spencer’s, … Read more

ASICS Debuts ‘Beauty’ Campaign with Raw Post-Workout Glow

Ditching filters and fancy creams, ASICS spotlights movement as the real glow secret-reviving body and mind in just 15 minutes. The groundbreaking “beauty” push, ‘Get the Glow,’ captures unretouched faces of athletes and movers right after runs, walks, games, or workouts: brighter smiles, surging confidence, inner radiance unleashed. It arrives amid glow mania-43% YoY surge … Read more

Netflix Unveils ‘The Netflix Effect’ Report on Global Production Impact

Netflix drops ‘The Netflix Effect,’ a decade-spanning analysis of its films’ and series’ economic, cultural, and social ripples. Over 10 years, $135 billion invested yielded $325 billion economic boost and 425,000+ production jobs. Content now spans 4,500+ cities/towns in 50+ countries. Spotlights: The Lincoln Lawyer pumped $425 million into California’s economy; Stranger Thingsgenerated 8,000 jobs over five seasons. … Read more

NODWIN Gaming Hits Rs 658 Cr FY26 Revenue, EBITDA Profit Ahead of IPO

Esports powerhouse NODWIN Gaming clocked Rs 658 crore consolidated revenue in FY26-25% organic growth-flipping to Rs 21 crore EBITDA profit from FY25’s Rs 14 crore loss. Restructuring shone: deconsolidating lossy Freaks4U, plus live events, content, and IP surges. Core verticals-Live (tournaments, festivals, activations) and Content (broadcasts, digital, scripted)-drove momentum. Highlights: NH7 Weekender’s Pune relaunch as … Read more

SNITCH Ignites Summer with ‘Everything Under the Sun’ Campaign

SNITCH unveils its sun-soaked summer push, ‘Everything Under the Sun,’ celebrating casual vibes through pool parties, trips, and outdoor hangs-flipping summer into a call for adventure over AC hideouts. Link: https://www.instagram.com/reel/DYFBkfxz_GZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film spotlights the brand’s breezy collection: apparel, caps, and shoes tailored for travel, sports, and urban jaunts. Inclusivity shines with a plus-size model, … Read more