Air India Express takes flight with its vibrant new brand campaign, ‘Xpress Wali Baat Hai’, starring the inimitable Pankaj Tripathi. Through a series of engaging short films, the campaign showcases the airline’s elevated travel experience-plush seating, authentic Gourmair hot meals, and warm Indian hospitality across its expansive network of 500 daily flights spanning South, Southeast, and West Asia.
Video 1: https://www.youtube.com/watch?v=Q5hOm82IHbk
Video 2: https://www.youtube.com/watch?v=5YPzRpzHf1Y
Pankaj Tripathi shared his enthusiasm: “For me, a good journey is one that stays with you even after it ends, and that’s exactly what ‘Xpress Wali Baat Hai’ captures. It reflects an aspiration we all share when we travel, to feel genuinely cared for along the way. What I truly appreciated about this campaign is its simplicity and honesty. It doesn’t try too hard, it simply brings alive those small moments of comfort, warmth, and joy that win your heart and stay with you.”
Siddhartha Butalia, Chief Marketing Officer, Air India Express, added: “This campaign reflects the essence of the proposition we have been building at Air India Express, an experience that goes beyond the functional, to creating meaningful connections with our guests, rooted in the warmth of Indian hospitality. What differentiates us is the attention to every element of the journey, from the comfort of our cabin experience and the authenticity of our Gourmair hot meals, to a network that reflects the cities powering growth across the region.”
Rolling out across TV, digital, OTT, cinema, print, and OOH, the campaign gains extra lift as Tata IPL’s official broadcast partner and associate sponsor, amplified by social content collaborations.
