Bernard Cheng has exited PepsiCo after more than two decades to join Netflix as Senior Director of Marketing for Southeast Asia and Greater China. Known for shaping campaigns for brands like Mountain Dew, Mirinda, 7Up, Aquafina, Lipton, and Pepsi, Cheng will now lead regional marketing strategy while supporting initiatives like Netflix Live and Gaming.
Mario Foods has appointed Suhas Abrol as Head of Marketing and Growth. He joins the company after a seven-year stint at Bira 91, where he most recently served as Director – Growth & Trade Marketing, leading sales strategy, trade marketing, and large-scale brand activations. Abrol also brings experience from AB InBev, having worked on campaigns … Read more
Kanishka Garbyal has announced his move to Polycab India Limited as Head of Digital Marketing after a 7.5-year tenure at Signify. In his new role, he aims to build digital-first growth strategies and contribute to the brand’s next phase of transformation.
Rimjhim Roy has joined Ogilvy as Vice President – Strategy, where she will oversee the Coke Nutrition portfolio and contribute to strategic work for British Petroleum’s creative hub. She joins from Edelman, where she led healthcare strategy across APAC and served as lead planner for Malaysia, working with major brands including J&J, Roche, Novartis, and … Read more
Johnson’s Baby has announced actor Parineeti Chopra as its new brand ambassador, strengthening the brand’s focus on nurturing care and nourishment-led skincare for babies. As part of the collaboration, Chopra recently attended the launch event for Johnson’s Baby’s new nourishment range in Mumbai. The newly introduced line, enriched with milk and rice ingredients, is centred … Read more
Crocs has launched a fresh campaign for its expanding sandals category, featuring Indian pop girl group W.i.S.H. The campaign introduces the brand’s latest sandal silhouettes – Saturday and Soho – aimed at young fashion-forward consumers in India. Video Link: https://www.instagram.com/reel/DYTyg3eMDdA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Rooted in Crocs’ global Glad You Noticed platform, the campaign celebrates individuality, comfort, and effortless style while … Read more
The Viral Vault proudly presents The Viral 50, a recognition of the most influential leaders from brands and agencies who are driving innovation, creativity, and transformation across the marketing, advertising and media industry. Winners List This list highlights individuals who have demonstrated exceptional leadership, innovation, and measurable impact across campaigns, clients, and platforms in an … Read more
AJIO, India’s premier fashion and lifestyle platform, has selected 22feet as its Digital Agency of Record after a competitive multi-agency pitch. The mandate hands 22feet the reins on AJIO’s digital and social media strategy-spanning content creation, campaigns, and community engagement. Platform-First Powerhouse: 22feet will deploy social-first storytelling and always-on engagement to amplify AJIO across consumer … Read more
Airbnb India launches “Stay Your Way,” celebrating how young urban Indians are rewriting travel rules-ditching family itineraries for deeply personal adventures with stays as the heart of the experience. Move Over, Tourist Checklists: Gen Z travelers prioritize identity-driven trips, per Airbnb’s survey. The campaign’s three 20-second films capture raw moments-a midnight homestay pool dip, sunrise … Read more
Instagram just dropped “Instants,” a fresh feature for lightning-fast, casual photo sharing that vanishes after viewing-ripping a page straight from Snapchat’s playbook. Rolling out globally, it prioritizes spontaneous DMs with close friends or mutual followers over polished feeds. Tucked in the inbox’s bottom-right corner, Instants skips editing tools for raw, camera-first vibes. Photos auto-delete post-view, … Read more
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