May 14, 2026 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

Asian Paints Turns Water Marks into Pesky Guests in Humorous Campaign

May 14, 2026 by Newsroom

Asian Paints launches Anti-Damp Technology across its popular Ace and Tractor Emulsions, tackling stubborn water marks that plague Indian walls. Backed by a 4-year warranty on key performance metrics, this economy segment innovation brings premium protection to mass-market homes. Video 1: https://www.youtube.com/watch?v=jbmadjiLgyg Video 2: https://www.youtube.com/watch?v=mUKdn-eHfFM Campaign Concept: McCann India crafts a witty narrative personifying water marks as rude, recurring … Read more

Air India Express Unveils ‘Xpress Wali Baat Hai’ Campaign with Pankaj Tripathi

May 14, 2026 by Newsroom

Air India Express takes flight with its vibrant new brand campaign, ‘Xpress Wali Baat Hai’, starring the inimitable Pankaj Tripathi. Through a series of engaging short films, the campaign showcases the airline’s elevated travel experience-plush seating, authentic Gourmair hot meals, and warm Indian hospitality across its expansive network of 500 daily flights spanning South, Southeast, and West Asia. … Read more

Bernard Cheng joins Netflix as Senior Director of Marketing for Southeast Asia and Greater China.

May 14, 2026 by Newsroom

Bernard Cheng has exited PepsiCo after more than two decades to join Netflix as Senior Director of Marketing for Southeast Asia and Greater China. Known for shaping campaigns for brands like Mountain Dew, Mirinda, 7Up, Aquafina, Lipton, and Pepsi, Cheng will now lead regional marketing strategy while supporting initiatives like Netflix Live and Gaming.

Mario Foods appoints Suhas Abrol as Head of Marketing and Growth

May 14, 2026 by Newsroom

Mario Foods has appointed Suhas Abrol as Head of Marketing and Growth. He joins the company after a seven-year stint at Bira 91, where he most recently served as Director – Growth & Trade Marketing, leading sales strategy, trade marketing, and large-scale brand activations. Abrol also brings experience from AB InBev, having worked on campaigns … Read more

Kanishka Garbyal joins Polycab India Limited as Head of Digital Marketing

May 14, 2026 by Newsroom

Kanishka Garbyal has announced his move to Polycab India Limited as Head of Digital Marketing after a 7.5-year tenure at Signify. In his new role, he aims to build digital-first growth strategies and contribute to the brand’s next phase of transformation.

Rimjhim Roy joins Ogilvy as Vice President – Strategy

May 14, 2026 by Newsroom

Rimjhim Roy has joined Ogilvy as Vice President – Strategy, where she will oversee the Coke Nutrition portfolio and contribute to strategic work for British Petroleum’s creative hub. She joins from Edelman, where she led healthcare strategy across APAC and served as lead planner for Malaysia, working with major brands including J&J, Roche, Novartis, and … Read more

Johnson’s Baby Names Parineeti Chopra as Brand Ambassador

May 14, 2026 by Newsroom

Johnson’s Baby has announced actor Parineeti Chopra as its new brand ambassador, strengthening the brand’s focus on nurturing care and nourishment-led skincare for babies. As part of the collaboration, Chopra recently attended the launch event for Johnson’s Baby’s new nourishment range in Mumbai. The newly introduced line, enriched with milk and rice ingredients, is centred … Read more

Crocs Unveils New Sandals Campaign Featuring Pop Group W.i.S.H.

May 14, 2026 by Newsroom

Crocs has launched a fresh campaign for its expanding sandals category, featuring Indian pop girl group W.i.S.H. The campaign introduces the brand’s latest sandal silhouettes – Saturday and Soho – aimed at young fashion-forward consumers in India. Video Link: https://www.instagram.com/reel/DYTyg3eMDdA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Rooted in Crocs’ global Glad You Noticed platform, the campaign celebrates individuality, comfort, and effortless style while … Read more

The Viral 50: Honouring the Top 50 Leaders from Brands & Agencies

May 14, 2026 by Newsroom

The Viral Vault proudly presents The Viral 50, a recognition of the most influential leaders from brands and agencies who are driving innovation, creativity, and transformation across the marketing, advertising and media industry. Winners List This list highlights individuals who have demonstrated exceptional leadership, innovation, and measurable impact across campaigns, clients, and platforms in an … Read more

AJIO Taps 22feet as Digital Agency of Record for Bold Expansion

May 14, 2026 by Newsroom

AJIO, India’s premier fashion and lifestyle platform, has selected 22feet as its Digital Agency of Record after a competitive multi-agency pitch. The mandate hands 22feet the reins on AJIO’s digital and social media strategy-spanning content creation, campaigns, and community engagement. Platform-First Powerhouse: 22feet will deploy social-first storytelling and always-on engagement to amplify AJIO across consumer … Read more

Asian Paints Turns Water Marks into Pesky Guests in Humorous Campaign

Air India Express Unveils ‘Xpress Wali Baat Hai’ Campaign with Pankaj Tripathi

Bernard Cheng joins Netflix as Senior Director of Marketing for Southeast Asia and Greater China.

Mario Foods appoints Suhas Abrol as Head of Marketing and Growth

Kanishka Garbyal joins Polycab India Limited as Head of Digital Marketing

Rimjhim Roy joins Ogilvy as Vice President – Strategy

Johnson’s Baby Names Parineeti Chopra as Brand Ambassador

Crocs Unveils New Sandals Campaign Featuring Pop Group W.i.S.H.

The Viral 50: Honouring the Top 50 Leaders from Brands & Agencies

AJIO Taps 22feet as Digital Agency of Record for Bold Expansion

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